CrimeFeb 27, 2026
Man Charged in Murders of Father, Son Jewelers in ChicagoChicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.
CollectionsJul 01, 2019
Alex Woo’s Latest Collaboration Is Pretty Sweet
She recently launched Alex Woo x Sugarfina, a collection of four designs based on the candy brand’s confections.
There are four designs in the Alex Woo x Sugarfina collection, and they come in sterling silver, or 14-karat rose or yellow gold. This is the flamingo in rose gold, modeled after Sugarfina’s pink grapefruit-flavored gummies ($658).
New York—Alex Woo’s collaborations have ranged from the big leagues to bottles of nail polish, but her latest partnership might be her sweetest one yet, literally.
In May, the New York-based designer announced that she has teamed up with Sugarfina co-founder Roise O’Neill for Alex Woo x Sugarfina, a line based on their favorite confections from the candy brand.
Crafted in sterling silver and 14-karat rose and yellow gold, the line has four designs: the Champagne Bear, the Pink Flamingo, the Ice Cream Cone and the But First, Rosé Rose.
Alex Woo x Sugarfina is sold exclusively on AlexWoo.com and is priced between $148 and $848. For a limited time, each design is being sold with a cube of Sugarfina candy.
In May, the New York-based designer announced that she has teamed up with Sugarfina co-founder Roise O’Neill for Alex Woo x Sugarfina, a line based on their favorite confections from the candy brand.
Crafted in sterling silver and 14-karat rose and yellow gold, the line has four designs: the Champagne Bear, the Pink Flamingo, the Ice Cream Cone and the But First, Rosé Rose.
Alex Woo x Sugarfina is sold exclusively on AlexWoo.com and is priced between $148 and $848. For a limited time, each design is being sold with a cube of Sugarfina candy.
The Sugarfina-inspired bear in 14-karat gold retails for $848. Pieces in the collection range from $148-$848.
The Alex Woo x Sugarfina ice cream necklace is silver with pink enamel ($168).
Woo’s partnership with the candy company is the latest in a line of creative collaborations for the New York-bred and -based designer, who started making jewelry more than 20 years ago.
In the past, she’s teamed with Major League Baseball, designed for Disney and, last fall, joined up with Smith & Cult, a nail polish and cosmetics brand, to a create a line to mark the debut of her new “Autograph” collection of cursive letters.
These five Smith & Cult colors featured in enamel in the brand’s collaboration with Alex Woo for her “Autograph” collection.
A pendant in the collaboration in periwinkle blue/Exit the Void. Both the rings and the necklaces retail for $118.
The rings in the collaboration are sterling silver and enamel. They come in five Smith & Cult-inspired colors (from left to right): periwinkle blue à la Exit the Void, celadon green echoing Bitter Buddhist, gold glitter mirroring A Little Lovely, powder pink like Pillow Pie, and a poppy red representing Kundalini Hustle.
She created rings and necklaces for the collaboration in sterling silver with enamel in five Smith & Cult nail colors: Kundalini Hustle, Exit the Void, Bitter Buddhist, Pillow Pie and A Little Lovely.
When she is looking for a brand to partner with, Woo said she searches for a company that, first, she admires and secondly, is a fit for fine jewelry.
Sugarfina, for example, is a candy company created by adults for adults, with cocktail-inspired flavors and clean, upscale stores. A small cube of the brand’s candies is $7.50, while a 2.5-pound bag runs $40.
And Smith & Cult’s cosmetics are sold at store like Saks Fifth Avenue and Bluemercury, and its bottles of nail lacquer are $18.
Woo’s goal: to bring a new audience to fine jewelry via brands that have a solid base of sophisticated female clients who appreciate quality.
“As a designer, one of my missions is to continually make jewelry something that women will be proud to wear, and feel emotionally connected to,” she said. “I personally feel that jewelry should be at the top of every woman’s accessory wish list, not just a designer bag or a pair of shoes.
“Jewelry not only has intrinsic value but represents an emotional and sentimental connection that is unparalleled with any other accessory.”
When she is looking for a brand to partner with, Woo said she searches for a company that, first, she admires and secondly, is a fit for fine jewelry.
Sugarfina, for example, is a candy company created by adults for adults, with cocktail-inspired flavors and clean, upscale stores. A small cube of the brand’s candies is $7.50, while a 2.5-pound bag runs $40.
And Smith & Cult’s cosmetics are sold at store like Saks Fifth Avenue and Bluemercury, and its bottles of nail lacquer are $18.
Woo’s goal: to bring a new audience to fine jewelry via brands that have a solid base of sophisticated female clients who appreciate quality.
“As a designer, one of my missions is to continually make jewelry something that women will be proud to wear, and feel emotionally connected to,” she said. “I personally feel that jewelry should be at the top of every woman’s accessory wish list, not just a designer bag or a pair of shoes.
“Jewelry not only has intrinsic value but represents an emotional and sentimental connection that is unparalleled with any other accessory.”
As a female business owner, Woo often also gravitates to woman-owned, or co-owned, brands.
Smith & Cult was the brainchild of Jeanne Chavez and Dineh Mohajer, one of the founders of popular ‘90s makeup brand Hard Candy, while O’Neill started Sugarfina with husband Josh Resnick.
What Woo finds in working with other women who started their own companies is that there are a lot of synergies.
“It’s been personally exciting and fulfilling to work with them. As fellow female entrepreneurs, it’s heartwarming to see how much we can, and want, to help each other,” she said.
Smith & Cult was the brainchild of Jeanne Chavez and Dineh Mohajer, one of the founders of popular ‘90s makeup brand Hard Candy, while O’Neill started Sugarfina with husband Josh Resnick.
What Woo finds in working with other women who started their own companies is that there are a lot of synergies.
“It’s been personally exciting and fulfilling to work with them. As fellow female entrepreneurs, it’s heartwarming to see how much we can, and want, to help each other,” she said.
Two Alex Woo “Autograph” rings in 14-karat yellow gold ($578 each retail)
The “Little Luck” elephant in 18-karat yellow high-polish gold ($978 retail)
While the Sugarfina and Smith & Cult-inspired lines are sold exclusively on AlexWoo.com, the Autograph collection, which now includes rings and earrings as well as Woo’s signature charms, is available to independent retailers in sterling silver and 14-karat yellow gold.
Woo is also now offering her “Little Icons” in 18-karat high-polished gold in addition to her usual brushed matte finish.
More on Collections
The Latest
SourcingFeb 27, 2026
South African Diamond Mine Closes Amid Search for Missing WorkersOwners of the Ekapa Mine reportedly filed for liquidation about a week after a mudslide trapped five workers who have yet to be found.
MajorsFeb 27, 2026
Jewelers Mutual to Donate $10M to Savannah College of Art and DesignA 10-year alliance has also begun to address the shortage of bench jewelers through scholarships, enhanced programs, and updated equipment.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
AuctionsFeb 26, 2026
Noonans to Auction Lady Wardington’s JewelryThe jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.
Weekly QuizFeb 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingFeb 26, 2026
Anglo American CEO Gives Insight Into De Beers SaleThe update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.
ColumnistsFeb 26, 2026
Practical Ways Jewelers Can Leverage AI in 2026Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
CrimeFeb 26, 2026
Three Sentenced in California Jewelry HeistEach received around four years for burglarizing a jewelry store and a coffee shop in Simi Valley, California, last May.
Events & AwardsFeb 26, 2026
GIA Names 2026 Jewelry Design Contest Winner, Retires Annual AwardCatherine Aulick, a GIA graduate, received the ninth and final Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.
TrendsFeb 25, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
SourcingFeb 25, 2026
7 Trends That Could Define the Diamond Industry’s FutureExperts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.
EditorsFeb 25, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.
WatchesFeb 25, 2026
Private Equity Firms Write Down Value of Breitling, Report SaysThe Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.
IndependentsFeb 25, 2026
Borsheims Names 2025 ‘Ike-It’ Award WinnerRachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.
Policies & IssuesFeb 24, 2026
IEEPA Tariffs Terminated, New 10% Tariff Already ImposedAfter the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail SmithsThe industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in MiamiThe vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.
WatchesFeb 24, 2026
Chrono24 Names New VP, U.S. General ManagerFormer Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.
SourcingFeb 23, 2026
Designer Eddie Sakamoto, a Humble Artist, Dies at 72Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.
Events & AwardsFeb 23, 2026
NYCJAOS Announces Four-Day Spring ShowThe April event will feature a new VIP shopping day requiring a special ticket.
TrendsFeb 23, 2026
Dua Lipa Is Bulgari’s New AmbassadorBulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.
Policies & IssuesFeb 20, 2026
Supreme Court Rules Against Most of President Trump’s TariffsIn a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.
ColumnistsFeb 20, 2026
Peter Smith: Happiness, Cavemen, and Jewelry SalesSmith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.
MajorsFeb 20, 2026
Jewelers Vigilance Committee Names Julie Yoakum Board ChairJVC also announced the election of five new board members.
CollectionsFeb 20, 2026
Boucheron’s ‘Faisceaux’ Brooch Heads to V&A MuseumThe brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.
