Zales Lassoes New Wonder Woman Collection

TrendsJul 17, 2020

Zales Lassoes New Wonder Woman Collection

Elements of the DC Comics superhero’s costume, gear, logo, and backstory have been reimagined as jewelry in the new 28-piece collection.

A pair of sterling silver and 10-karat gold stud earrings, featuring the Wonder Woman logo studded with garnets and sapphires ($299). Zales recently introduced a jewelry collection inspired by the superhero.

Akron, Ohio—Wonder Woman has lassoed her way into Zales, inspiring the Signet-owned brand’s store’s latest jewelry collection.

The 28-piece collection embodies the iconic superhero’s strength, confidence and power, and looks to honor those qualities in women.

“Now more than ever, the world needs superheroes, and there is none more iconic, empowering and unifying than Wonder Woman,” said Jamie Singleton, president of Kay, Zales and Peoples Jewelers, in a press release announcing the collection.

The jewelry collection is being sold ahead of the upcoming release of “Wonder Woman 1984,” a follow-up to the uber-successful 2017 film starring Gal Gadot.

Styles are available in 10-karat gold and sterling silver with diamonds and colored gemstones. Prices range from $279 to $839.

The pieces, stamped with the “WW” logo, are broken up into five sub-collections, each one related to an aspect of Wonder Woman’s character.

The Star Tiara grouping incorporates the hero’s tiara, a symbol of her status as Princess of Themyscira, into rings and a pendant.

This 10-karat yellow gold ring with a split double-row shank mixes round and baguette-cut diamonds to imitate the hero’s princess tiara ($499).
Wonder Woman sometimes repurposes her tiara as a weapon or a boomerang, adding a little something edgy to the pieces.

The Lasso of Truth is the hero’s most notable weapon, worthy of its own sub-collection.

The rope texture of this 10-karat yellow gold ring was inspired by Wonder Woman’s iconic weapon, The Lasso of Truth ($499).

Rope-textured gold snakes around to form hoop earrings, rings, bangles, and charms.

The DC Comics hero’s indestructible Bracelets of Submission, capable of deflecting and absorbing attacks, also make an appearance.

A sterling silver and 10-karat yellow gold diamond necklace inspired by Wonder Woman’s iconic Bracelets of Submission ($249).

The designers dived deep into the nerd-verse for the Galaxy grouping, creating jewelry that is a nod to the architecture on Themyscira, Wonder Woman’s fictional home island.

A 10-karat gold and diamond pendant, inspired by the hero’s home island of Themyscira ($399)

Finally, the Symbol sub-collection renders her “WW” logo into necklaces, earrings, and charm bracelets.

A 10-karat gold and diamond “WW” logo pendant ($499)

The motto “truth, strength, and compassion,” inspired by her character, is also featured on some pieces.

Wonder Woman’s arch enemy, Minerva the Cheetah, adds a touch of villainy to the heroic collection with her influence showing up in rings, pendants, and earrings.

A 10-karat gold and sterling silver ring spotted with white, black, and

enhanced champagne diamonds, a nod to Wonder Woman’s arch enemy Minerva the Cheetah ($599)
The Wonder Woman touches are subtle enough in some pieces, like the lightning-bolt crawler earrings, to draw in even non-fans.

A pair of 10-karat gold and diamond lightning-bolt crawler earrings ($399)

The collection is available in Zales stores and online.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

AuctionsSep 27, 2022
In Betty White’s Blockbuster Estate Sale, Jewelry Held Its Own

Fine jewelry comprised three of the auction’s top 10 lots, though it could not top her director’s chair or scripts from “The Golden Girls.”

CrimeSep 27, 2022
3 Suspects in Beverly Hills Smash-and-Grab Robbery Arrested

A total of four suspects are now in custody with police still on the lookout for the remaining two.

ColumnistsSep 27, 2022
Creative Connecting: Fun Ideas for Holiday 2022 In-Store Events

From a “whodunnit” murder mystery to a permanent jewelry party, Duvall O’Steen and Jen Cullen Williams share a wealth of suggestions.

Brought to you by
6 Steps to Start a Dynamic Company Culture

Learn how to better serve your employees, customers and community by having a dynamic and supportive company culture.

MajorsSep 27, 2022
Stuller Releases 2 Updated Catalogs Ahead of the Holiday Season

“Mountings 2023-2024” and “Diamonds & Gemstones 2023-2024” offer a vast selection of options to create custom pieces.

Weekly QuizSep 22, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
Events & AwardsSep 27, 2022
ICA’s 2023 Congress Will Be Held in Dubai

The event will be hosted by the Dubai Multi Commodities Centre from Feb. 15-17.

IndependentsSep 26, 2022
Roberson’s Fine Jewelry to Close After 42 Years

The store’s liquidation sale will showcase the mix of classic and unique jewels it’s known for stocking.

Brought to you by
Committing to an Ethical Diamond Business

While ethical mining is essential to a diamond business, they represent only a fraction of the responsibility bestowed on jewelers.

CollectionsSep 26, 2022
Go ‘Inside the Dream’ of Bulgari Via a New Documentary on Amazon Prime

It follows Creative Director Lucia Silvestri as she crafts the brand’s high jewelry collections.

Recorded WebinarsSep 26, 2022
Watch: What Jewelers Should Know About Insurance

From safeguarding showcases to appraisal liability, insurance experts Mark Devereaux and Andrew Chipman share insurance tips for jewelers.

Events & AwardsSep 26, 2022
Texas Jewelers Association Rolls Out New Format for Design Competition

The competition takes place in tandem with TJA’s annual convention, known as the Texas Jewelers Roundup.

CollectionsSep 23, 2022
Pandora Reimagines Keith Haring’s Art in New Collection

The limited-run collection features figures from Haring’s iconic street art on charms, bracelets, rings, and more.

GradingSep 23, 2022
GIA Career Fair Returns to Carlsbad

The Gemological Institute of America also announced plans for events in New York and London in 2023.

SourcingSep 23, 2022
See the Items in Gem Legacy’s 4th Anniversary Benefit Auction

One hundred percent of proceeds will benefit the nonprofit’s silicosis prevention initiative.

CollectionsSep 23, 2022
Piece of the Week: Emily Weld Collins’ Amulet

Inspired by antique coins, it depicts a “hippocamp” from Greek mythology.

EditorsSep 22, 2022
4 Things Seen and Heard at the 2022 HardRock Summit

Gemstones Editor Brecken Branstrator dishes on the latest color to trend, the show floor buzz, and more from Denver.

Supplier BulletinSep 22, 2022
Using Commerce Data to Outshine the Competition in the Jewelry Industry

Sponsored by Bloomreach

SourcingSep 22, 2022
First Diamond Recovered From Burgundy’s Ellendale Restart

Burgundy also announced the retail launch of its diamond brand, Maison Mazerea.

Events & AwardsSep 22, 2022
JCK Industry Fund Now Accepting Applications

Organizations with a project or initiative aimed at bettering the jewelry industry are encouraged to apply.

Lab-GrownSep 21, 2022
An Updated Look at the Lab-Grown Diamond Market: Size, Pricing, and More

As the end of 2022 draws near, National Jeweler offers another deep dive into lab-grown diamond market data.

TrendsSep 21, 2022
These Are the Diamond Jewels to Stock for the Holidays

These trending-yet-timeless pieces are no-brainers for customers in search of the perfect gift.

SourcingSep 21, 2022
A Day in the Life: Daniel Namdar, Fancy Color Diamond Specialist

Namdar joins a long line of diamond experts, but his love of the trade was learned rather than inherited.

Lab-GrownSep 21, 2022
Looking Ahead: 4 Factors That Could Shape Lab-Grown Diamonds’ Future

Growing supply and falling prices likely will make differentiation a necessity and a reality, according to analyst Paul Zimnisky.

AuctionsSep 21, 2022
Egyptomania at Sotheby’s: See the Egyptian Revival Jewels Heading to Auction

The auction house is celebrating 100 years since the discovery of King Tut’s tomb.

MajorsSep 21, 2022
Claire’s Expands Walmart Partnership

The chain’s jewelry and accessories are now available in 2,500 Walmart locations.

Events & AwardsSep 21, 2022
Ethical Gem Fair Heads to NYC for the First Time

The event is slated for Oct. 20-22 at Brooklyn Metal Works.

MajorsSep 21, 2022
Hearts On Fire Announces Sales Teams Changes

Jacqueline Raffi has been promoted to vice president, sales, North America.


This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy