Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.
See Ileana Makri’s First Collection for Reinstein Ross
The Greek designer is the New York City-based brand’s new creative director.

New York—Fine jewelry brand Reinstein Ross has announced Greek designer Ileana Makri as its new creative director, and her first collection for the brand launched this week.
Reinstein Ross designs are produced in-house, with both store locations housing workshops where jewels are custom-alloyed, fabricated by hand and set with gemstones.
The brand’s classical elegance hearkens back to ancient jewelry styles, making Athens-based Makri an ideal fit for the company.
While pieces from Makri’s namesake line often feature a playful or whimsical element, expect a more refined take from the designer as she embraces Reinstein Ross’ core ethos.
Makri mines her Greek heritage to deliver a fresh update on classic motifs befitting of Reinstein Ross’ old-world feeling oeuvre.
This week she debuted a capsule collection of evil eye styles on ReinsteinRoss.com comprised of rings, earrings, pendants and bracelets in matte gold with carved eyes in turquoise, hematite, malachite and lapis lazuli.
Called the "Greek Eye" collection, they are fitting protective talismans to sport in the time of the pandemic.
In the fall, Makri will launch her official debut collection for Reinstein Ross.
It will be filled with intaglios and cameos that pay homage to the female heroes of Greek mythology, each rich with symbolic associations—Hera, queen of the gods and protector of women, representing family, marriage and childbirth, or Nike, the goddess of strength, speed and victory.
Over a dozen female figures of Greek mythology are represented in the forthcoming collection.
“I am honored with the opportunity to challenge myself creatively and to explore fresh designs for a brand with such a particularly identifiable aesthetic,” said Makri.
“Reinstein Ross is an exceptional name within the jewelry industry, and I am thrilled to drive the brand’s next stage of transformation while preserving its rich heritage and unique style voice.”
The Latest

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.


High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

























