JSA Issues Warning About Watch Robberies
The Jewelers’ Security Alliance said it has received several reports of high-end watches being stolen right off retailers’ wrists.

One of the most widely reported robberies involved Los Angeles jeweler Shay Belhassen, who was out to lunch in Beverly Hills when three armed men grabbed him from behind, choked him and put a gun to his head, JSA said.
They took his rose gold Richard Mille 11-03 Flyback Chronograph watch right off of his wrist.
A struggle ensued and a gun belonging to one of the suspects went off, injuring a woman in the restaurant.
As previously reported, Belhassen is offering a $50,000 reward for information on the suspects or the watch.
Those with information can also contact JSA at 212-687-0328 or jsa2@jewelerssecurity.org.
JSA said it recently has received numerous reports of jewelers being targeted and robbed in the New York and Los Angeles areas while wearing high-end watches, particularly Richard Mille watches, which can sell for hundreds of thousands of dollars.
The organization sent out an alert warning jewelers about the thefts last week, but President John J. Kennedy said he could not share additional details about specific incidents at this time.
One media report out of New York detailed the theft of a Audemars Piguet from a Queens man who said his jeweler friends had had their watches stolen too.
According to the report, in late February, the man was robbed of his $120,000 Audemars Piguet watch by two masked men in the garage of his apartment building.
The man, who wanted to be identified only as David, told NBC New York he felt as if he was being watched all day and that he was not the first of his friends to have his watch stolen.
“Could be a crew, they targeted all my friends and a lot of them are jewelers.”
David also is offering $50,000 reward for anyone with information about the robbery.
JSA shared some safety tips in light of the recent robberies, advising jewelers to:
— Avoid conducting jewelry business in a public place;
— Do not resist in the event of an armed robbery; and
— Be mindful of the special risks involved in wearing expensive watches, and limit that risk accordingly.
The Latest

Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.

The credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.

Kimberly Miller has been promoted to the role.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.


“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.

Founded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.

The singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.

The nonprofit’s new president and CEO, Annie Doresca, also began her role this month.

As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.

The trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.

January’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.

The annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.

The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.

The Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”

Linda Coutu is rejoining the precious metals provider as its director of sales.

The governing board welcomed two new members, Claire Scragg and Susan Eisen.

Sparkle with festive diamond jewelry as we celebrate the beginning of 2026.

The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.

Mohr had just retired in June after more than two decades as Couture’s retailer liaison.

Shekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.

This year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.

Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.






















