MajorsAug 01, 2025
Jewelers Mutual Names Mike Alexander as President The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.
OtherDec 10, 2013
4 social media ideas for the holidays
With the season in full swing, jewelers and designers are taking their Facebook, Twitter, Pinterest and Instagram accounts to the next level. Read on to see how they’re using these social tools to engage consumers.
Borsheims’ holiday social media promotion asks participants to capture an emotional photo of someone receiving jewelry from the retailer. The winner gets their money back, up to $2,500.
New York--Jewelers and designers have, for quite some time now, been versed on the importance of having an online presence, namely a social media account.
Now, with the holiday season in full swing, jewelry industry professionals are taking their Facebook, Twitter, Pinterest and Instagram accounts to the next level: in addition to showcasing product, they’re advertising deals, promotions and sweepstakes, getting followers even more involved in their brands.
Here’s a look at four examples of social media holiday campaigns.
--Instagram your deals. Designer Wendy Brandes created an Instagram account for her business in time for the holidays, particularly to promote her Cyber Monday sale. On it the brand shares product images, placement in publications such as Cosmopolitan and jewelry adorning the wrists, fingers and necks of fans.
The account, @WendyBrandesJewelryPR, is run by Brandes’ public relations and marketing coordinator, Eryn Patton.
“Social media has been the No. 1 mover of my jewelry since 2008,” Brandes said. “I have an account (Instagram) that gives fans exactly what they want. People have asked for website links or my contact information in the comments on various items and followed up with purchases. That’s happened with both existing and new customers.”
The Cyber Monday Instagram promotion offered 85 percent off select Wendy Brandes’ pieces.
“(There were) crazy sales for Cyber Monday. I was up until 5 a.m. dealing with orders,” Brandes said, adding that she’ll do another Instagram promotion for Valentine’s Day.
--Give promotions a facelift with Facebook. “The best gift this year may just be free,” Borsheims is telling its customers, if they submit a winning photo or video to the store’s Facebook page that captures the emotions of someone unwrapping a gift from Borsheims.
If their photo or video is chosen as the winner, that participant wins their money back (for the value of a purchase of one item up to $2,500).
The contest is open only to users who “like” the Borsheims Facebook page.
--Harness the power of the hashtag. Helzberg Diamonds is giving its social media fans a chance to “bling” in the New Year by asking them to share their favorite holiday look on Instagram, Twitter, Facebook, Pinterest or Polyvore and tag the image with “#Helzberg” and “#BlingInTheNewYear.”
The winner will receive a sterling silver and diamond pendant from Helzberg’s new collection, The Beat of Your Heart.
--Play up engagement season. Robbins Brothers, which has
locations in California, Washington and Texas, has partnered with California attraction the Queen Mary Chill to offer a wedding sweepstakes that will afford one couple a wedding package worth more than $15,000.
The contest asks participants to capture their unique proposal on video and upload it online by Jan. 1, where the public will vote to determine their top three video choices. A winner then will be selected from the finalists and given the wedding package.
Robbins Brothers is promoting the event via its Facebook page, as well as on its website.
For more holiday ideas, check out National Jeweler’s stories on 21 sales tips and 17 security considerations for the season.
More on Other
The Latest
SourcingAug 01, 2025
Gemfields’ Auction Revenue Drops 50% in H1The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.
MajorsAug 01, 2025
Helzberg President Julie Yoakum Moves Over to Signet JewelersThe addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
CollectionsAug 01, 2025
Piece of the Week: Hernsdorf’s ‘Tears of Aphrodite’ NecklaceThe necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.
Weekly QuizJul 31, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJul 31, 2025
De Beers Records $189M First-Half Loss The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.
Events & AwardsJul 31, 2025
These Are the 2025 CASE Award WinnersJewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
IndependentsJul 31, 2025
Matthew Tratner Takes Over as CBG President Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.
Policies & IssuesJul 30, 2025
Tariff on India Will Be 25%, Trump Says The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.
FinancialsJul 30, 2025
Kering's Jewelry Brands Resilient As H1 Sales Slide 16%The luxury titan’s star brand Gucci continued to struggle amid a "tough" environment.
WatchesJul 30, 2025
Peek Inside Zadok Jewelers’ New Rolex Showroom in AustinIts opening marks the completion of the retailer’s new 11,000-square-foot store in the Texas capital.
SurveysJul 30, 2025
Consumer Confidence Ticks Up in JulyRespondents shared concerns about tariffs and commentary on the “Big Beautiful Bill.”
SourcingJul 30, 2025
Rob Bates to Release Latest Book in His ‘Diamond District Mystery’ Series“Making a Killing in Diamonds” tells the story of Mimi Rosen, the disappearance of a scientist, and the murder of lab-grown diamond CEO.
EditorsJul 29, 2025
Out & About: Visiting Tacori’s Design Studio in LASenior Editor Lenore Fedow learned a lot when she took a behind-the-scenes factory tour with the jewelry brand earlier this year.
Events & AwardsJul 29, 2025
Melee The Show Welcomes 15 New DesignersThe first-time exhibitors, set to debut at the New York City show, share a devotion to craftsmanship, storytelling, and material integrity.
SourcingJul 29, 2025
Auctim to Offer 7.3M+ Carats of Rough EmeraldsThe online auction house’s September sale will feature rough Brazilian emeralds of various qualities.
MajorsJul 29, 2025
Alexis Padis Re-Elected AGS Board President She’ll lead an executive committee consisting of President-Elect Bryan Moeller, Mitchell Clark, Bill Farmer, and Larry Rickert.
Policies & IssuesJul 28, 2025
U.S.-EU Come to Agreement on Tariffs Announced Sunday, the deal will set the tax on goods imported into the United States from the European Union at 15 percent.
CollectionsJul 28, 2025
Nanis Brings a New Palette to ‘Ipanema’A new edition of the Italian brand’s “Ipanema” collection has debuted with gemstones that evoke Brazil’s breathtaking views.
MajorsJul 28, 2025
The 1916 Company Partners with ‘Shark Tank’ Star’s Watch Insurance PlatformThe retailer will refer its customers to WonderCare, founded by venture capitalist and watch collector Kevin O’Leary.
IndependentsJul 28, 2025
Sissy’s Log Cabin to Open Flagship in Arkansas The jeweler’s largest store yet is set to open in Little Rock next fall.
CollectionsJul 25, 2025
Piece of the Week: Jemma Wynne’s ‘Forme’ NecklaceAnne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”
Events & AwardsJul 25, 2025
Pre-Registration Open for September Hong Kong ShowJewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.
FinancialsJul 25, 2025
LVMH Sales Slip in H1 Amid ‘Prevailing Uncertainties’Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.
Events & AwardsJul 24, 2025
2 Retailers to Receive 2026 Gem Award for Lifetime AchievementMark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.
SourcingJul 24, 2025
De Beers Sees Diamond Production Sink 36% in Q2 While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.
