Le Vian’s New Collection Brings The Sunshine
The “Sunny Yellow Diamonds” collection is heading to Jared the Galleria of Jewelry just in time for Mother’s Day.

The Le Vian “Sunny Yellow Diamonds” collection will be available at Jared stores starting April 28.
Taking inspiration from Pantone’s bright yellow color of the year, the collection symbolizes “timeless sunshine and hope” amid the pandemic, said Le Vian.
Colored diamonds are often accessible only by the ultra-wealthy, said Le Vian, but the jeweler is hoping the affordability of this new yellow diamonds collection will bring their beauty to a wider audience.
“We challenged ourselves to create a stunning collection of certified natural fancy color yellow diamond jewelry, in timeless designs,” said Le Vian CEO Eddie LeVian in a statement about the new collection.
The collection features pieces for everyday wear, like solitaires and eternity bands, as well as more intricate high jewelry designs.
Prices range from $1,999 up to $500,000 for the high jewelry pieces.
SEE: Le Vian’s New Sunny Yellow Diamonds Collection
The Sunny Yellow diamonds have color grades of fancy yellow or fancy light.
“A brilliantly vibrant yellow hue has been named by color authority Pantone as one of 2021’s colors and this spirited shade is precisely what we all need right now as we hope to bring in a new chapter of our lives with a healthy ray of optimism,” LeVian said.
“And how better to keep us in a cheerful disposition than with glorious jewels set with striking yellow diamonds?”
The collection will feature prominently in Le Vian’s “Love Mom” event, a Mother’s Day promotion, which will take place from May 3-9.
There is an exclusive Le Vian Sunny Yellow Diamonds collection available at Jared stores, with other pieces, like its couture jewelry, available via Le Vian’s website.
The Latest

The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.

The retailer also gave an update on its vendor partnerships.

The award-winning actress is the “epitome of modern allure,” the brand said.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The unique piece was one of the custom works offered at the foundation's recent silent art auction, which garnered nearly $15,000 in total.


Bulgari named Gyllenhaal as its brand ambassador for his embodiment of artistic depth, intellectual curiosity, and warmth.

Awards were given to four students, one apprentice, and an emerging jeweler.

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

The top jewelry lot of the late model’s estate sale, hosted by John Moran Auctioneers, was an Oscar Heyman & Brothers for Cartier necklace.

Moses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.

Increased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.

“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.

Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.

The ever-growing collection, which just expanded with the addition of Olga of Kyiv, features cameos of 12 women from history.

We asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.

The annual event will be held in Orlando, Florida, from Sept. 14-17.

The “Outlander” star modeled for the digital cover of the magazine’s spring issue, which features a story on her relationship with jewelry.

This year’s annual congress, which will mark the confederation’s 100th anniversary, will take place this fall in Italy.

Beverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”

Kering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.

Beth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”

Nearly half of buyers are prioritizing silver and fashion collections this season, organizers said.

The “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.

The precious metals provider has promoted Jennifer Ashworth to the role.

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on March 13.

Experts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.

The American precious metals refiner’s day-to-day operations remain the same post-acquisition.























