Le Vian’s New Collection Brings The Sunshine
The “Sunny Yellow Diamonds” collection is heading to Jared the Galleria of Jewelry just in time for Mother’s Day.
The Le Vian “Sunny Yellow Diamonds” collection will be available at Jared stores starting April 28.
Taking inspiration from Pantone’s bright yellow color of the year, the collection symbolizes “timeless sunshine and hope” amid the pandemic, said Le Vian.
Colored diamonds are often accessible only by the ultra-wealthy, said Le Vian, but the jeweler is hoping the affordability of this new yellow diamonds collection will bring their beauty to a wider audience.
“We challenged ourselves to create a stunning collection of certified natural fancy color yellow diamond jewelry, in timeless designs,” said Le Vian CEO Eddie LeVian in a statement about the new collection.
The collection features pieces for everyday wear, like solitaires and eternity bands, as well as more intricate high jewelry designs.
Prices range from $1,999 up to $500,000 for the high jewelry pieces.
SEE: Le Vian’s New Sunny Yellow Diamonds Collection
The Sunny Yellow diamonds have color grades of fancy yellow or fancy light.
“A brilliantly vibrant yellow hue has been named by color authority Pantone as one of 2021’s colors and this spirited shade is precisely what we all need right now as we hope to bring in a new chapter of our lives with a healthy ray of optimism,” LeVian said.
“And how better to keep us in a cheerful disposition than with glorious jewels set with striking yellow diamonds?”
The collection will feature prominently in Le Vian’s “Love Mom” event, a Mother’s Day promotion, which will take place from May 3-9.
There is an exclusive Le Vian Sunny Yellow Diamonds collection available at Jared stores, with other pieces, like its couture jewelry, available via Le Vian’s website.
They include temperature screenings, a “no handshakes, no hugs” policy, and more.
Millennials were once feared in the diamond industry, but now this younger generation has become today’s largest diamond buying demographic.
It pairs May’s birthstone with bright turquoise.
The National Retail Federation expects it to grow nearly 7 percent in 2021 as businesses reopen and consumer confidence continues to rise.
Gold has had its share of ups and downs over the last 5 decades. Here’s why the metal is having another big comeback.
May’s birthstone has those born in other months feeling green with envy.