Le Vian’s New Collection Brings The Sunshine
The “Sunny Yellow Diamonds” collection is heading to Jared the Galleria of Jewelry just in time for Mother’s Day.

The Le Vian “Sunny Yellow Diamonds” collection will be available at Jared stores starting April 28.
Taking inspiration from Pantone’s bright yellow color of the year, the collection symbolizes “timeless sunshine and hope” amid the pandemic, said Le Vian.
Colored diamonds are often accessible only by the ultra-wealthy, said Le Vian, but the jeweler is hoping the affordability of this new yellow diamonds collection will bring their beauty to a wider audience.
“We challenged ourselves to create a stunning collection of certified natural fancy color yellow diamond jewelry, in timeless designs,” said Le Vian CEO Eddie LeVian in a statement about the new collection.
The collection features pieces for everyday wear, like solitaires and eternity bands, as well as more intricate high jewelry designs.
Prices range from $1,999 up to $500,000 for the high jewelry pieces.
SEE: Le Vian’s New Sunny Yellow Diamonds Collection
The Sunny Yellow diamonds have color grades of fancy yellow or fancy light.
“A brilliantly vibrant yellow hue has been named by color authority Pantone as one of 2021’s colors and this spirited shade is precisely what we all need right now as we hope to bring in a new chapter of our lives with a healthy ray of optimism,” LeVian said.
“And how better to keep us in a cheerful disposition than with glorious jewels set with striking yellow diamonds?”
The collection will feature prominently in Le Vian’s “Love Mom” event, a Mother’s Day promotion, which will take place from May 3-9.
There is an exclusive Le Vian Sunny Yellow Diamonds collection available at Jared stores, with other pieces, like its couture jewelry, available via Le Vian’s website.
The Latest

London-based investment firm Pemberton Asset Management acquired the auction house for an undisclosed amount.

The workshop will give attendees the chance to try out and ask questions about three different diamond verification instruments.

The footage shows two of the jewelry heist suspects descending from the second floor of the museum and then escaping via scooter.

As the holiday season quickly approaches, consider stocking one category that sometimes gets overlooked: earrings.

The luxury conglomerates faced a challenging Q3 amid geopolitical and economic tensions.


The struggling diamond mining company, which owns the historic Cullinan mine, has launched a rights issue to raise about $25 million.

The book details the journey of watches as symbols of hard-earned success in hip-hop for artists like 2Pac, Jay-Z, and more.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Alexis Vourvoulis, who most recently worked at Tiffany & Co., brings more than two decades of jewelry experience to her new role.

The superstar’s August engagement put the stamp of approval on an already hot engagement ring trend.

Retailers should offer classic styles with a twist that are a perfect fit for layered looks, experts say.

The nearly 7-carat fancy vivid purplish pink diamond could sell for around $9 million.

The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.

Five dollars buys one vote toward an industry professional you want to see dressed up as a hero, or a villain, this Halloween.

Recently acquired by KIL Promotions, the November edition of the public show in San Mateo, California, will be held Nov. 7-9.

The stone’s two zones, one pink and one colorless, may have formed at two different times, the lab said.

Hollywood glamour meets Milanese sophistication in the design of Pomellato’s new store in Beverly Hills, California.

The New York City store showcases a chandelier with 1,500 carats of lab-grown diamonds designed by an FIT student.

The Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.

Making its auction debut, "The Glowing Rose" is expected to fetch $20 million at the November jewelry sale in Geneva.

They were attacked on Oct. 15, as approximately 40 miners without licenses marched on the mine’s gate.

It took the masked thieves less than 10 minutes to steal eight irreplaceable jewels from two display cases in the museum’s Apollo Gallery.

Gemologist Lauren Gayda has previously worked at The Clear Cut, Taylor & Hart, and Effy Jewelry.

In 2026, the jewelry retailer will celebrate a milestone only a small percentage of family-owned businesses survive to see.

The new showcase dedicated to Italian jewelry design is set for Oct. 29-30.

Take a gaze at the sky with this pair of platinum diamond-set star earrings with blue lace agate drops.

Jeffrey Zimmer's decades of leadership at Reeds Jewelers are defined by integrity, a love of sourcing gemstones, and a heart for community.





















