Events & Awards

5 Things to Know About the JCK Show

Events & AwardsJun 10, 2021

5 Things to Know About the JCK Show

From updated health and safety guidelines to new events, here’s what to expect at the jewelry trade show in Las Vegas this August.

JCK Las Vegas is set for Aug. 27-30 at the Venetian Resort and Sands Expo.
New York—The Reed Exhibitions team is gearing up for the upcoming JCK Las Vegas show this August.

Sarin Bachmann, group vice president of Reed Jewelry Group, held a webinar Wednesday afternoon to give attendees a better idea of what they can expect as the in-person show returns for the first time since June 2019.

Here’s what she had to say.

1) Health and safety guidance has been updated.

Fully vaccinated attendees will not be required to wear a face covering within the venue.

The change is in line with current guidance from the U.S. Centers for Disease Control and Prevention and local officials, said Bachmann.

However, the guidelines could change based upon updated guidance from health and safety officials, she noted.

Social distancing will be still encouraged.

Guidance on the JCK show website should be updated to reflect the new guidance within the coming days.

2) Many of the usual events, and some news ones, are on the schedule.

As in previous years, many of the familiar networking opportunities and celebrations are on the schedule.

Jewelers for Children’s Rings of Strength event, a fitness-focused charity event,  is scheduled for Thursday, Aug. 26 from 5:30 to 10 a.m. The charity’s Facets of Hope dinner will be held Sunday, Aug. 29 from 6 to 9 p.m.

The Rapaport Breakfast will be held Sunday, August 29 from 8 to 10 a.m.

The Le Vian Fashion Revue will return as well, scheduled for Sunday, Aug. 29 from 4 to 6 p.m.

New to the show is the Podcast Zone, a space for industry podcasters to record live from the show floor.

A Content Creation area will give attendees tips and tricks on how to produce high-quality content from the show and share it with customers.

The social media bootcamp will return alongside bootcamps focusing on succession planning and content.

A full list of events will be available on the JCK show website in the coming days.

3) JCK Pro members will receive the VIP treatment.

JCK Pro members can expect a little extra attention at the show.

JCK Pro is an annual paid subscription providing additional content created by the JCK News and JCK Events teams.

Members will have a dedicated registration counter and a special JCK Pro crown logo on their badges. There will also be a members-only lounge beside the Showcase stage.

Reserved seating is available at JCK Talks, the show’s education sessions, and an exclusive JCK Pro education session.

4) International attendees may still be on the show floor.

COVID-19 restrictions have complicated the process for international attendees, with travel restrictions and quarantine guidance changing from day to day.

Organizers and exhibitors from overseas will wait between 60 and 30 days from the start of the show to make a decision on whether or not to attend, said Bachmann.

On the bright side, she said, many international exhibitors have U.S. offices so a representative may still be able to attend should restrictions be an issue.

There are currently 1,500 exhibitors signed up for JCK Las Vegas, with attendee registration “going strong.”

5) JCK Talks expands to four days.

JCK Talks, the show’s education component, will expand from being a one-day event to a four-day event.

Holding the sessions over a longer period should allow for more social distancing, said Bachmann.

Held on level one of the show floor, the sessions will also be broadcast throughout the show via pods where attendees can stop in to listen.

More information about the sessions and other keynote speakers will be available in the coming days.

For more information about JCK Las Vegas or to register, visit the JCK show website.

 Related stories will be right here …
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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