Editors

When Nerd Culture and Engagement Rings Collide

EditorsJan 20, 2021

When Nerd Culture and Engagement Rings Collide

From Harry Potter to the Legend of Zelda, these are the geekiest engagement rings around.

20210114_Soulbound_Zelda.jpg
The “Spiritual Stone of the Forest” emerald engagement ring, crafted by New York City-based designer Kelly Zogheb of Soulbound, was inspired by “The Legend of Zelda: Ocarina of Time” video game.
I am in my late 20s and it’s proposal season.

From Christmas surprises to “ringing” in the new year, my social feeds have been full of engagement ring photos.

Within my own friend circle, I’ve noticed a clear trend—the less traditional, the better.

One friend has a gorgeous pigeon’s blood ruby center stone, a grotesque name for a beautiful gem.

My best friend and I, neither engaged nor in a rush to marry, often send each other our engagement ring picks for fun.

We met a few years ago while working for the same jewelry company, specializing in diamonds, so we know what we want down to the letter, literally.

Just the other day, she sent me a link to this stunning marquise-shaped pink tourmaline set in platinum with a tapered diamond baguette on each side. It was a showstopper.

(I lean a bit more traditional, opting for marquise-shaped diamonds and simpler platinum bands.)

So-called alternative engagement ring picks—like my friends’ pigeon’s blood ruby or pink tourmaline center stones—are nothing new, having grown in popularity in recent years.

There are some people, however, taking “alternative” to new levels.

Sapphire Studios Design, a Melbourne, Australia-based jeweler, caters to those looking for something more than a little out of the ordinary.

The “Iconica” collection draws inspiration from pop culture, including movies, TV shows, and video games. 

Whether you’re a fan of Star Wars, Harry Potter, Doctor Who, or Sailor Moon, there’s an engagement ring for you.



The “Mystic” diamond ring, inspired by the Harry Potter series
The “Mystic” diamond ring, inspired by the Harry Potter series


The “Mystic” diamond ring, shown above, was inspired by the Deathly Hallows symbol from the Harry Potter series.

This ring, like most on the Sapphire Studios website, is available in 10-, 14-, or 18-karat yellow, white, or rose gold. It ranges in price from $2,156 to $2,745.

If you’ve stayed up until the wee hours playing Kingdom Hearts or Final Fantasy, you’re covered, too.


The Kingdom Hearts-inspired “Destiny” diamond bridal ring set
The Kingdom Hearts-inspired “Destiny” diamond bridal ring set


The “Destiny” diamond bridal ring set features a star-shaped “Paopu” fruit from the video game series Kingdom Hearts. The fictional fruit is native to Destiny Islands, the home world of main game characters Sora, Riku, and Kairi.

The legend goes that if two people share the fruit, their destinies are joined together and they’ll remain in each other’s lives.

The set is available in 10-, 14-, or 18-karat yellow, white, rose gold, two-tone white and rose, and two-tone white and yellow. It ranges in price from $3,719 to $4,301.

“We have such a wide range of customers. Lots are into the alternative scene or cosplay,” said Alisha Walker of Sapphire Studios Design. (Cosplay is the practice of dressing up as a character from a video game, movie or book.)

“I think they all appreciate the artistic approach to our jewelry.”


The “Until Death” collection is one of the most popular, combining black gold and dark hues to capture a gothic romance feel.


“I think a lot of people want something different and not the same cookie-cutter designs,” Walker said. “A lot of customers tell us they have never seen anything quite like our designs and that’s what we want, to create something unique.”

“Most of my customers enjoy their geeky passions with their partner, and they love the idea of having that reflected in their bridal jewelry.” —Kelly Zogheb, Soulbound
 
For Kelly Zogheb of Soulbound, unique jewelry is her specialty.

The New York-based jeweler specializes in video game-inspired designs, including Animal Crossing and the Legend of Zelda series.

The name “soulbound” refers to items used in video games that can’t be given to another player, as they are tied to your soul. These items are typically rare and powerful, explains Zogheb on her website.

“My customers are pretty much just like me,” she said. “Proud gamers and geeks who are looking for fine jewelry that can express their passions, while still being tasteful and elegant.”

Her most popular designs are those inspired by her favorite video game, “The Legend of Zelda: Ocarina of Time.” Released in November 1998 for the Nintendo 64 console, the game is a mainstay in the memories of many ‘90s kids.

“Most gamers consider it to be a masterpiece. I personally think it shaped me as a person and led me down a career path full of fantasy and imagination,” said Zogheb.

The ultimate power in the Zelda universe is the Triforce, she explained, a sacred relic left behind by the goddesses who created the world. It grants the wish of anyone who obtains it.

It’s hidden in the “sacred realm” and can only be accessed by collecting three “spiritual stones”—Kokiri’s Emerald, Goron’s Ruby, and Zora’s Sapphire.

Her best-selling engagement rings are those inspired by the Triforce and its spiritual stones.

The top seller of all is the ring inspired by Zora’s sapphire, seen below. 

In the game, a princess named Ruto gives you the sapphire and tells you that her mother told her to only give the stone to the man she will marry, referring to it as an engagement ring.

 
 
Also an avid fan of Japanese manga Sailor Moon, Zogheb designed this ring, seen below, based on Neo-Queen Serenity’s crown.

The center garnet sits inside a golden heart, topped with a fleur-de-lis crown and flanked by diamond wings.


The “Neo-Queen” ring draws inspiration from Sailor Moon. Available in 14-karat yellow, white, or rose gold, the ring retails for $1,595.
The “Neo-Queen” ring draws inspiration from Sailor Moon. Available in 14-karat yellow, white, or rose gold, the ring retails for $1,595.



The "Gold Rose" diamond ring ($1,680)
The "Gold Rose" diamond ring ($1,680)


The “Gold Rose” diamond ring, meanwhile, mimics the gold roses that grow in the video game “Animal Crossing New Horizons.” Zogheb calls it the perfect fit for those who like delicate, minimal jewelry.

Soulbound also makes men’s, women’s and unisex wedding bands.

 
 
The one-woman company was founded in July 2017, with all the jewelry designed and crafted in New York City.

Dubbed “The Queen of CAD” by some, Zogheb uses 3D models to create her designs, eschewing molds or mass-production methods. Each piece is 3D printed to order and then cast in recycled gold.

Soulbound was on rocky ground at the beginning of the pandemic, said Zogheb, with sales “dropping off a cliff” in March, April and May.

She was considering other career paths, but business turned a corner in June as engagement ring sales picked up.

“I think at the beginning of the pandemic, couples were hesitating to get engaged because there was so much uncertainty,” she said.

By November, around the time of the vaccine news, she saw a huge jump in engagement ring sales. 

“The beauty of unconventional engagement rings is that they can truly express a couple’s shared style or interests,” she said. “Most of my customers enjoy their geeky passions with their partner, and they love the idea of having that reflected in their bridal jewelry.”

Zogheb and her husband, who recently eloped, bonded through their love of video games and fantasy movies back in high school. 

Fast-forward 15 years and the couple still plays video games together daily and spends date nights rewatching the Lord of the Rings trilogy.

When Zogheb and her husband eventually hold a ceremony, she’ll be walking down the aisle to a song from “The Legend of Zelda: Ocarina of Time.”

Her invitations feature swords and fairies. A string quartet will play video game music throughout the night.

“There are a lot of other couples out there just like us, and my mission with Soulbound is to offer them beautiful, meaningful fine jewelry, designed by someone who truly understands their proud geekiness.” 
Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

Mike Alexander
MajorsAug 01, 2025
Jewelers Mutual Names Mike Alexander as President

The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.

 Gemfields rough rubies
SourcingAug 01, 2025
Gemfields’ Auction Revenue Drops 50% in H1

The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.

Signet Jewelers logo
MajorsAug 01, 2025
Helzberg President Julie Yoakum Moves Over to Signet Jewelers

The addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.

rio-article photo-diamond.jpg
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine Jewelry

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Hernsdorf Tears of Aphrodite Necklace
CollectionsAug 01, 2025
Piece of the Week: Hernsdorf’s ‘Tears of Aphrodite’ Necklace

The necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.

Weekly QuizJul 31, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Stock image of a polished diamonds being held by tweezers
SourcingJul 31, 2025
De Beers Records $189M First-Half Loss

The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.

Lindsey Scoggins Studio convertible flower earrings
Events & AwardsJul 31, 2025
These Are the 2025 CASE Award Winners

Jewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.

an instructor and a student in a bench jewelry classroom
Brought to you by
Investing in the Next Generation of Bench Jewelers

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Matthew Tratner, new president of Continental Buying Group
IndependentsJul 31, 2025
Matthew Tratner Takes Over as CBG President

Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.

Stock image of rough diamonds from the Kimberley mine
Policies & IssuesJul 30, 2025
Tariff on India Will Be 25%, Trump Says

The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.

Pomellato Mini London blue topaz and diamond bracelet
FinancialsJul 30, 2025
Kering's Jewelry Brands Resilient As H1 Sales Slide 16%

The luxury titan’s star brand Gucci continued to struggle amid a "tough" environment.

Zadok Rolex Austin
WatchesJul 30, 2025
Peek Inside Zadok Jewelers’ New Rolex Showroom in Austin

Its opening marks the completion of the retailer’s new 11,000-square-foot store in the Texas capital.

Crowd of people in a shopping mall
SurveysJul 30, 2025
Consumer Confidence Ticks Up in July

Respondents shared concerns about tariffs and commentary on the “Big Beautiful Bill.”

Making a Killing in Diamonds by Rob Bates
SourcingJul 30, 2025
Rob Bates to Release Latest Book in His ‘Diamond District Mystery’ Series

“Making a Killing in Diamonds” tells the story of Mimi Rosen, the disappearance of a scientist, and the murder of lab-grown diamond CEO.

Mighty Fierce Audacious Necklace, Sandy Rubin Aziza Necklace, Koulianos Designs Illuminations Shield Pendant
Events & AwardsJul 29, 2025
Melee The Show Welcomes 15 New Designers

The first-time exhibitors, set to debut at the New York City show, share a devotion to craftsmanship, storytelling, and material integrity.

Auctim emerald auction
SourcingJul 29, 2025
Auctim to Offer 7.3M+ Carats of Rough Emeralds

The online auction house’s September sale will feature rough Brazilian emeralds of various qualities.

AGS Board President for 2025-2026 Alexis Padis
MajorsJul 29, 2025
Alexis Padis Re-Elected AGS Board President

She’ll lead an executive committee consisting of President-Elect Bryan Moeller, Mitchell Clark, Bill Farmer, and Larry Rickert.

Stock image of shipping containers
Policies & IssuesJul 28, 2025
U.S.-EU Come to Agreement on Tariffs

Announced Sunday, the deal will set the tax on goods imported into the United States from the European Union at 15 percent.

Nanis Ipanema Collection Campaign
CollectionsJul 28, 2025
Nanis Brings a New Palette to ‘Ipanema’

A new edition of the Italian brand’s “Ipanema” collection has debuted with gemstones that evoke Brazil’s breathtaking views.

Kevin O’ Leary and George Mayer of The 1916 Company
MajorsJul 28, 2025
The 1916 Company Partners with ‘Shark Tank’ Star’s Watch Insurance Platform

The retailer will refer its customers to WonderCare, founded by venture capitalist and watch collector Kevin O’Leary.

Sissy’s new Little Rock store
IndependentsJul 28, 2025
Sissy’s Log Cabin to Open Flagship in Arkansas

The jeweler’s largest store yet is set to open in Little Rock next fall.

Jemma Wynne Forme Toggle Necklace
CollectionsJul 25, 2025
Piece of the Week: Jemma Wynne’s ‘Forme’ Necklace

Anne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”

September Hong Kong jewelry show
Events & AwardsJul 25, 2025
Pre-Registration Open for September Hong Kong Show

Jewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.

Bulgari Celestial Mosaic spinel necklace
FinancialsJul 25, 2025
LVMH Sales Slip in H1 Amid ‘Prevailing Uncertainties’

Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.

Mark and Candy Udell
Events & AwardsJul 24, 2025
2 Retailers to Receive 2026 Gem Award for Lifetime Achievement

Mark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.

De Beers marine mining vessel the SS Nujoma
SourcingJul 24, 2025
De Beers Sees Diamond Production Sink 36% in Q2

While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.

Francesca Villa Fantasia Collection The Crab Pendant, The Mermaid Pendant, Keep Dancing Seahorse Pendant, Keep Dancing Ladybug Pendant, Secret Dreams Pendant, The Puffer Fish Takes Flight Pendant
CollectionsJul 24, 2025
Francesca Villa Adds Dimension to Her Intaglio Characters

The “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy