Here are pages from .925, Spinelli Kilcollin’s new bi-annual print magazine for the brand’s friends and clients.

Los Angeles—Spinelli Kilcollin has experienced a meteoric rise in popularity since its inception in 2010 by sticking to its tried-and-true concept of interconnected rings.

Now it’s stretching its creative license by branching into a new medium.

The Los Angeles-based husband-and-wife-run jewelry line launched a print magazine last month, called .925, in honor of sterling silver.

With an art design reminiscent of an indie fashion or art publication, .925 takes readers into Spinelli Kilcollin’s inner circle, profiling the couple’s cool artist friends and collaborators, like model Emily Ratajkowski, who designed a collection with the brand.

A graphic map highlights the jeweler/artist couple’s favorite Los Angeles spots, while another article pays homage to Spinelli’s hair stylist father.

For a brand that grew largely, in the beginning, by word of mouth, garnering a cult status among cool girls and creatives, .925 is another avenue into the Spinelli Kilcollin world.

“As our brand expands into more lifestyle categories, we wanted a way to tell our story that was engaging, flexible and beautiful,” Yves Spinelli told National Jeweler. “The magazine allows us to explore many of the facets of the culture we would like to create.”

There are 2,500 editions of the first issue, which was gifted to the brand’s clients and friends.

Anyone can subscribe to the magazine on; the next issue will ship in May.

Spinelli said he’s not interested in launching a digital version of .925 for now.

“In an age of so many things going digital, we’re committed to .925 remaining an in-print object,” he said.

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