The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.
Tacori Is About to Be the Jewelry Star of a New Reality Show
The company has also extended a special platinum promotion to boost business for retail partners.
Los Angeles—Tacori is headed for the small screen this summer.
The Los Angeles-based jewelry maker’s styles will be featured on a new Netflix reality show called “Say I Do.”
Premiering July 1, “Say I Do” is from the brains behind the rebooted “Queer Eye” series, which sees a group of five stylish men with talents ranging from fashion styling to cooking give regular people makeovers, while also uplifting and empowering them.
“Say I Do” promises a similar concept, with three experts helping plan a couple’s wedding in only a week. Just like “Queer Eye,” the recently released trailer promises plenty of feel-good moments.
Tacori is remaining mum on the exact nature of its relationship with the show, though it seems likely it will provide the engagement rings and wedding bands for each participating couple, à la Neil Lane and “The Bachelor” franchise.
WATCH: Netflix's "Say I Do" Trailer
The jeweler also recently announced an extension of a popular promotion to keep consumers flocking to retail partners.
Originally launched in February and now renamed “Love Platinum,” the promotion entices consumers with a $500 gift card toward their next platinum jewel when they purchase their first platinum piece from the brand.
Customers’ second platinum purchase will earn them a $250 gift card toward additional platinum styles.
“We originally launched the platinum program in February, which was intended to run through the end of May,” said Michelle Chila, Tacori’s senior vice president of marketing and public relations, in a statement.
“Given statewide closures impacting all businesses from March through May, we decided to extend this promotional support through the end of 2020 to support our partners and customers as stores re-open and re-build their businesses.”
The offer is valid through December 31. All gift cards must be redeemed by May 31, 2021.
Platinum Guild International USA President Jenny Luker added: “Tacori is a long-time platinum partner and we are thrilled to learn that they are extending the ‘Love Platinum’ program. Promotions like these are extremely important on a retail level, both in regard to metal awareness for consumers, as well as how platinum can benefit and differentiate a retailer’s business.”
Tacori reopened its workshop mid-May, per California guidelines. Members of the company with the ability to do so are working from home to allow for enough space to appropriately distance on-site staff.
The company is also adhering to a new, rigorous cleaning protocol and schedule, and offering virtual consultations for customers.
Tacori
The Latest
He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.
The first one will take place next month during the Jewelers of Louisiana’s and Mississippi Jewelers Association’s conventions.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.
There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.
Ho Brothers offers scalable solutions for the future of custom jewelry.
The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.
Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.
The former WJA executive director is MFM’s new managing director.
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
The retailer previously turned down an $8.4 billion offer in 2018.
The Florida store’s owner Miguel Gonzalez is retiring.
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
One is reserved for a NAJA member, the other for a non-member.
Longtime employees Carie Lehrke and Megan Mattice have received promotions.
Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.
Chris Clipper and Robert Lepere join the company with 50 years of combined experience.
The trendy, metallic earrings wink at classic spring colors.
JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.
The miner’s March auction generated $19 million.