The Essential Jewelry Collective is driving consumer interest during the COVID-19 pandemic by promoting the work of 16 designers, including KatKim (shown above).
New York—Among the major headlines last week was a new coronavirus relief bill proposal, Jared hosting virtual weddings, and the postponement and cancellation of more jewelry trade shows.

Throughout this crisis, we are doubling our “stories you might have missed” feature from five to 10 to bring readers the best of our coverage on how the pandemic is impacting the jewelry industry.

To catch up on all the jewelry industry news related to COVID-19, visit NationalJeweler.com/Coronavirus.

1. Simon G. Launches E-Commerce to Support Retailers
The jewelry brand is selling direct-to-consumer on its website, with profits going to the retail partner closest to the customer.

2. How 16 Designers Are Driving Consumer Interest During COVID-19
Essential Jewelry Collective is an Instagram account dedicated to promoting the designers’ work.

3. Jared Now Pronounces You Virtually Married
The jeweler will host virtual weddings for 1,000 couples whose ceremonies have been postponed due to the coronavirus.

4. House Democrats Propose $3T Coronavirus Relief Bill
The plan includes provisions for small businesses, including changes to the Paycheck Protection Program.

5. Melee Postpones August Jewelry Trade Show
It has been rescheduled for October.


6. Squirrel Spotting: Life in Lockdown
In his latest column, Peter Smith muses about “Taxi Driver,” a condescending conversation, and what jewelers can learn from his dentist.

7. JA Opens Registration, Announces Agenda for Convention
Jewelers of America’s Virtual National Convention is slated for May 26 to 28.

8. 2 More Organizations Make Changes to 2020 Schedule
IJO has cancelled its July show while MJSA pushed back its Expo to March 2021.

9. 10 Questions with De Beers CEO Bruce Cleaver
De Beers’ top executive speaks on India’s call for a rough import moratorium, marketing in a post-pandemic world and the resiliency of diamonds.

10. 5 Thoughts on Economic Recovery from NRF, IMF
In two separate reports, economists from the National Retail Federation and the International Monetary Fund discussed consumer confidence and preventing future pandemics.


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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.