By Michelle Graff
“I could not be more excited to be joining the Gemfields team. I have followed this company for a while and greatly admire the pioneering work they have done, both in championing color and sustainable sourcing,” Sally Morrison said.
New York--Colored gemstone mining company Gemfields has hired longtime jewelry industry marketer Sally Morrison as its new director of marketing and sales for the Americas.

Morrison joins Gemfields from the Diamond Producers Association, where she has worked as the managing director of marketing since October. She announced she was leaving the DPA back in March but did not specify where she was going.

Prior to the DPA, Morrison held senior marketing positions at A Diamond is Forever, Forevermark, the World Gold Council and Miramax Films.

She will remain based in New York.

Gemfields CEO Ian Harebottle said, “Sally will be a wonderful addition to the Gemfields family. Her role will be pivotal as we continue to expand and the U.S. announces several new marketing strategies.”

Based in London, Gemfields mines emeralds and amethysts in Zambia and rubies in Mozambique. It looks to drive consumer demand for colored gemstones, in part by emphasizing the responsible and transparent nature of its mining operations.

Gemfields also owns the Fabergé brand, having acquired it in January 2013.

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