Jewelry Sales Soared in July, Says Mastercard
July also marked the return of the in-store shopper, according to the SpendingPulse survey.

Sales in the category were up 83 percent year-over-year in July and up 54 percent when compared to pre-pandemic levels in 2019.
The survey measures overall U.S. retail sales across all payment types, including cash and check.
Total U.S. retail sales, excluding automobiles and gas, were up 11 percent year-over-year in July and up 10 percent compared with July 2019, according to Mastercard.
Online sales rose 6 percent year-over-year and are up 78 percent compared with July 2019.
“While e-commerce continues to play an increasingly significant role for retail, nothing replaces the in-store experience,” said Steve Sadove, senior advisor for Mastercard and former CEO and chairman of Saks Inc., in a press release about the survey.
“July numbers reflect a return to the store. Consumers are shopping, spending, and splurging across channels.”
As per the survey, in-store sales accounted for 82 percent of total retail sales, excluding auto sales, in July.
In-store sales were up 16 percent year-over-year in July, and exceeded pre-pandemic levels. The survey noted positive spikes over the weekends.
Shoppers had more cash in hand to spend, due in part to pent-up savings and the Child Tax Credit, which arrived just in time for back-to-school season.
Part of President Joe Biden’s American Rescue Plan, the tax credit meant most families will receive automatic monthly payments of $250-$300 per child. The program began July 15, marking the first of six monthly payments.
The back-to-school season was a boon to the apparel sector, with sales up 80 percent year-over-year, and to department stores, with sales up 45 percent year-over-year.
The uptick was concentrated in the days immediately following the first payment on July 15, said Mastercard.
Though new home sales have fallen to an 18-month low, as per U.S. Census Bureau data, consumers are still sprucing up their spaces.
The furniture and furnishing sector was up 3 percent year-over-year and up 27 percent compared with 2019.
Consumers headed back to restaurants as well, with sales up 61 percent year-over-year and 30 percent compared with 2019.
The Latest

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.

McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.

Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.


Kalpesh Jhaveri was re-elected as president for a third year.

“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.

Plus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.

Presented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.

The group has announced its lineup of speakers and a new “Rising Stars” pavilion.

The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.

The program provides essential funding to organizations for projects that enhance the jewelry industry.

The jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.

JSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.

The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.

The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.

The Swiss watchmaker is changing up its executive leadership team as part of a restructuring.

The “What’s Your Signature?” campaign invites women to think about how they see themselves.

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.





















