ColumnistsDec 21, 2021
Year-End Review: 2021’s New Social Media Features for Engagement, CommerceTechnologyDec 30, 2021
What Were People Googling in 2021?
They were looking for jewelry stores and advice on how to style rings, among lots of other things.
“How to style rings” was one of the top searches of the year, according to Google’s year-end roundup. Pictured here are some of the rings in Emily P. Wheeler’s new collection, “Dress Up.”
New York—Every year, Google publishes a list of the search trends that shaped the year, from the most googled athletes and actors, to the most searched for aesthetics, musicians and memes.
This year-end retrospective also gives visitors to Trends.Google.com the opportunity to explore the year in search around topics of their choosing, like jewelry.
Google’s data shows that searches for “jewelry” in the United States peaked at predictable times in 2021.
There was a jump between Feb. 7-13, just before Valentine’s Day, and an even larger spike in the run-up to Mother’s Day, from May 2-8.
After dropping off in late summer/early fall, searches for “jewelry” began climbing in early November, peaking right before Christmas, from Dec. 12 to 25.
Google’s data also shows topics and queries related to searches for “jewelry” that sparked interest in 2021.
The top related topics were, in order, searches for businesses that sell jewelry, followed by jewelry store, Pandora, gold and ring.
Rising related topics, meaning those with the greatest increase in frequency this year, were bridal jewelry, JTV and valuation, followed by searches for Icebox and Gorjana.
The top queries related to searches for “jewelry” indicated that people were looking for somewhere to buy jewelry, which is not surprising considering the bullish year the fine jewelry industry has experienced.
“Jewelry near me,” “jewelry store,” and “jewelry stores” were the top related queries, followed by Pandora and Pandora jewelry.
The top two rising queries were for Jaclyn Roxanne jewelry—a line of fashion jewelry from Jaclyn Hill, who rose to fame doing makeup tutorials on YouTube—followed by “I put on my jewelry just to go to the bodega,” a line from the song “Whole Lotta Money” by rapper BIA that went viral on TikTok. (And something almost everyone can relate to after nearly two years with few events.)
Rounding out the top five rising queries were Banter jewelry (Banter is the new name for Piercing Pagoda), Linjer jewelry and Triple Crown jewelry.
Related stories will be right here …
This year-end retrospective also gives visitors to Trends.Google.com the opportunity to explore the year in search around topics of their choosing, like jewelry.
Google’s data shows that searches for “jewelry” in the United States peaked at predictable times in 2021.
There was a jump between Feb. 7-13, just before Valentine’s Day, and an even larger spike in the run-up to Mother’s Day, from May 2-8.
After dropping off in late summer/early fall, searches for “jewelry” began climbing in early November, peaking right before Christmas, from Dec. 12 to 25.
Google’s data also shows topics and queries related to searches for “jewelry” that sparked interest in 2021.
The top related topics were, in order, searches for businesses that sell jewelry, followed by jewelry store, Pandora, gold and ring.
Rising related topics, meaning those with the greatest increase in frequency this year, were bridal jewelry, JTV and valuation, followed by searches for Icebox and Gorjana.
The top queries related to searches for “jewelry” indicated that people were looking for somewhere to buy jewelry, which is not surprising considering the bullish year the fine jewelry industry has experienced.
“Jewelry near me,” “jewelry store,” and “jewelry stores” were the top related queries, followed by Pandora and Pandora jewelry.
The top two rising queries were for Jaclyn Roxanne jewelry—a line of fashion jewelry from Jaclyn Hill, who rose to fame doing makeup tutorials on YouTube—followed by “I put on my jewelry just to go to the bodega,” a line from the song “Whole Lotta Money” by rapper BIA that went viral on TikTok. (And something almost everyone can relate to after nearly two years with few events.)
Rounding out the top five rising queries were Banter jewelry (Banter is the new name for Piercing Pagoda), Linjer jewelry and Triple Crown jewelry.
So, what else were people looking for this year?
Well, when it came to googling for styling advice, “how to style rings” came in at No. 4, topped only by how to style straight-leg jeans, wolf haircuts (google it!), and corsets. Rounding out the “how to style” top five was “how to style a sweater vest.”
The top five most-searched-for aesthetics were: indie; dark academia, which involves dark colors and preppy pieces like blazers and plaid skirts (think Vivian in “Legally Blonde”); cottagecore; Y2K; and sage green.
When it came to searching “near me,” the Google trends data shows that, after addressing COVID concerns, people were looking to get out, eat and be entertained.
The top two “near me” searches in the U.S. this year were “COVID vaccine near me” and “COVID testing near me,” followed by movies, bars, bowling and brunch.
Rounding out the top 10 were COVID booster shots, massage places, aquariums and buffets. (“Jewelry stores near me” did not crack the top 10.)
See all the 2021 trending searches for the U.S. on Trends.Google.com.
More on Technology
The Latest
MajorsSep 10, 2026
Lagos Founder Steven Lagos Steps Down as CEO Keith Rolfe, CFO and COO of Lagos, is now at the jewelry brand’s helm while Steven takes on the role of executive chairman.
CrimeSep 10, 2026
FBI Offers $50K Reward for ‘Most Wanted’ Fugitive in $1M Jewelry HeistAlberto Perez-Elias is one of four men charged in the armed robbery of a Cape Coral, Florida, jewelry store and remains at large.
AuctionsSep 10, 2026
Massive Matched Pair of Paraíba Tourmalines Head to Sotheby’sThe “Kat Florence Luminas” will be offered together as one lot and could fetch up to $637,000.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
SourcingSep 10, 2026
AGTA Announces 4 Newly Elected DirectorsFour directors were elected to the AGTA board and will serve three-year terms beginning in February.
Weekly QuizSep 10, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsSep 10, 2026
Former Sotheby’s, Christie’s Exec Appointed CEO of Julien’s Auctions Ken Citron joins the celebrity memorabilia-focused auction house ahead of its first week-long series of events in Abu Dhabi.
FinancialsSep 09, 2026
Signet Jewelers to ‘Double Down’ on Blue Nile Amid Strong SalesThe jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
IndependentsSep 09, 2026
Sarah Leonard Fine Jewelers Closes After Nearly 80 YearsThe Los Angeles-based, family-owned jeweler was founded by Lenny and Sunny Friedman in 1946.
SourcingSep 09, 2026
Fura Gems Notes ‘Remarkable’ Interest in Larger Rubies at Latest SaleThe auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.
MajorsSep 09, 2026
Stuller’s Latest Catalog Includes Its New Demi-Fine CollectionFine Jewelry 2027-2028 has more than 900 new styles, including silver, gold-filled, gold-plated sterling silver, and vermeil jewelry.
Policies & IssuesSep 09, 2026
8 Key Changes the FTC Made to the Jewelry Guides: A Refresher Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.
IndependentsSep 08, 2026
Ricky Bromberg, Longtime President of Bromberg & Co., Dies at 67 Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.
TrendsSep 08, 2026
Amanda’s Style File: A Hot Take on September’s Birthstone With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.
ColumnistsSep 08, 2026
Peter Smith: Humor Is No Laughing MatterLaughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.
MajorsSep 08, 2026
Former Tiffany & Co. Exec Joins Exemplar Luxury GroupGretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of AmericasArnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.
