SurveysNov 29, 2021
Survey: Jewelry, Watch Purchases Are Up in 2021SurveysDec 02, 2021
2021 Will Be the ‘Year of Jewelry,’ Analyst Says
Edahn Golan forecasts a blockbuster holiday season will cap off a stellar year for U.S. jewelry sales.
Industry analyst Edahn Golan forecasts holiday jewelry sales will be up as much as 42 percent year-over-year, with total sales for 2021 topping $90 billion. Diamond and gold jewelry has performed particularly well; pictured here are gold and diamond charms from Stuller’s “Charm School” collection.
Tel Aviv, Israel—One industry analyst predicts the U.S. jewelry industry’s stellar year will have a very merry ending.
In a forecast posted Monday, Israel-based Edahn Golan said jewelry sales in the months of November and December will increase 40-42 percent year-over-year, a significant increase in a year that’s already exceeded many people’s expectations.
Golan bases his forecast on the trajectory of sales so far this year.
According to the U.S. Department of Commerce, U.S. jewelry sales totaled $7.3 billion in October, a record high for the month.
Year-to-date, U.S. jewelry sales stand at $67.8 billion, an astounding number that’s 9 percent ahead of the total for all of 2020 ($62.3 billion)—and November and December haven’t even hit yet.
Golan thinks U.S. jewelry sales will top $90 billion this year, an increase of more than 50 percent year-over-year.
Related stories will be right here …
In a forecast posted Monday, Israel-based Edahn Golan said jewelry sales in the months of November and December will increase 40-42 percent year-over-year, a significant increase in a year that’s already exceeded many people’s expectations.
Golan bases his forecast on the trajectory of sales so far this year.
According to the U.S. Department of Commerce, U.S. jewelry sales totaled $7.3 billion in October, a record high for the month.
Year-to-date, U.S. jewelry sales stand at $67.8 billion, an astounding number that’s 9 percent ahead of the total for all of 2020 ($62.3 billion)—and November and December haven’t even hit yet.
Golan thinks U.S. jewelry sales will top $90 billion this year, an increase of more than 50 percent year-over-year.
Golan’s bullish forecast should come as no surprise to anyone who has been even casually keeping up with fine jewelry news and retail trends over the past year.
Retail sales are up across the board, with the National Retail Federation predicting a record-setting holiday season that, it said Tuesday, is already off to a good start.
Golan writes the decline in travel and the dip in related consumer expenditures—dining out, entertainment, excursions, etc.—“did wonders for” jewelry demand.
He noted particular strength in sales of gold as well as diamond jewelry—something retailers have talked about all year—and said he expects the demand for jewelry to continue into the early part of 2022, at least.
Read Golan’s full holiday forecast, as well as additional industry analysis, on his website.
More on Surveys
The Latest
CollectionsApr 03, 2026
Taylor Swift’s ‘Elizabeth Taylor’ Video Puts Jewelry Front and CenterIconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.
MajorsApr 03, 2026
Saks Global Says It Will Emerge From Bankruptcy This SummerThe luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.
Events & AwardsApr 03, 2026
JCK Luxury, NouvelleBox Partner on New Designer BallroomThe NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
CollectionsApr 03, 2026
Buddha Mama Brings Its ‘Moon’ Locket To DallasThe one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.
Weekly QuizApr 02, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsApr 02, 2026
Pandora Opens New Canadian Distribution Center Amid Tariff ConcernsThe new facility was also designed to better serve its growing customer base in Canada.
TrendsApr 02, 2026
Michelle Yeoh Fronts New Mikimoto Campaign The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
GradingApr 02, 2026
GIA Debuts New Campus in TaiwanIt is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.
MajorsApr 02, 2026
DCA Launches ‘Second Spark’ Workforce InitiativeThe initiative connects veterans and parents returning to the workforce with careers in jewelry retail.
MajorsApr 02, 2026
Hoover & Strong Names New National Sales RepresentativeThe wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.
MajorsApr 01, 2026
Foundrae Sues Pandora for Allegedly Copying Its Medallion DesignsFoundrae also accused the jewelry giant of copying its mood board style of marketing.
AuctionsApr 01, 2026
John Jacob Astor IV’s Titanic Pocket Watch Heads to AuctionA Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.
IndependentsApr 01, 2026
Zachary’s Jewelers’ Constance Polamalu to Release Children’s BookThe retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.
Events & AwardsApr 01, 2026
AGA Opens 2026 Gemological Scholarship, Research Grant ApplicationsApplications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.
ColumnistsMar 31, 2026
Q1 Clues That Reveal Where Your Jewelry Store’s Sales Are Heading These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.
CollectionsMar 31, 2026
Mejuri Adds Silver to ‘Puzzle’ CollectionMejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.
CollectionsMar 31, 2026
Buddha Mama, Ashley Longshore to Host Pop-Up in DallasThe Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.
SourcingMar 31, 2026
NDC Designates April 8 as 'World Diamond Day'The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.
SourcingMar 31, 2026
GIA VP Jillian Wolk to Take Over at Tracr Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.
EditorsMar 30, 2026
Tom Moses Looks Back on His Decades at GIA Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.
TrendsMar 30, 2026
Oscar Heyman Debuts First Spring CatalogThe new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.
SourcingMar 30, 2026
Rio Tinto Hauls Last Load from DiavikProduction has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.
MajorsMar 30, 2026
Tanishq Opens First New England LocationThe store opening marks the 10th United States location for the India-based jewelry retailer.
MajorsMar 27, 2026
Saks Global Has Changed Its Mind About Closing These 3 StoresTwo Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.
IndependentsMar 27, 2026
Jimmy West, Longtime LJG Executive Director, Dies at 72West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.
CollectionsMar 27, 2026
Itä’s ‘Yarí Whirl’ Ring Tells Every Side of the StoryIn the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.
