Beny Sofer Becomes US Distributor of Netali Nissim Jewelry
The company will showcase the Italian fine jewelry brand at the Centurion show and in Las Vegas.

The line blends European style and spirituality “paired with that charming Mediterranean flair,” according to a press release about the news, to create pieces that are both modern and timeless.
Collections include “Protected,” featuring spiritual symbols like the eye and the hamsa incorporated into modern designs; “Fortuna,” drawing inspiration from the Cubism style and setting motifs in enamel, gold, and silver; “Charmed,” featuring jeweled, spiritual charms and tassels; and “Loved,” built around lip and heart motifs.
Nissim grew up in Milan, Italy, and often went with her father, a gemologist, to his studio, where she developed and grew her jewelry design skills.
She imbues her pieces with inspiration from a lifelong exposure to architecture, film, photography, culture, travel, and fine jewelry.
Celebrities and bloggers like the Kardashians and Chiara Ferragni, the businesswoman behind The Blonde Salad, have been spotted wearing Netali Nissim jewelry.
“We are very excited to be the exclusive distributor of Netali Nissim’s designs here in the U.S.,” said Amit Sofer.
“There is a large demand for classic and chic luxury jewelry like Netali’s. Her handcrafted pieces are unlike anything else in the world—they are comfortable and versatile enough to be worn day to night. Our retailers have already shown a lot of excitement for the easy accessibility and visual appeal of the brand here in the United States because of our new partnership.”
The Sofer team will showcase the Netali Nissim collection at both the upcoming Centurion show in Phoenix and the Luxury show in Las Vegas.
Virtual meetings are also available.
For more information, visit BenySofer.com.
The Latest

The superstar’s August engagement put the stamp of approval on an already hot engagement ring trend.

Retailers should offer classic styles with a twist that are a perfect fit for layered looks, experts say.

The nearly 7-carat fancy vivid purplish pink diamond could sell for around $9 million.

As the holiday season quickly approaches, consider stocking one category that sometimes gets overlooked: earrings.

The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.


Chief Artistic Officer Nathalie Verdeille has reimagined the iconic design in both figurative and abstract creations.

Five dollars buys one vote toward an industry professional you want to see dressed up as a hero, or a villain, this Halloween.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Recently acquired by KIL Promotions, the November edition of the public show in San Mateo, California, will be held Nov. 7-9.

The stone’s two zones, one pink and one colorless, may have formed at two different times, the lab said.

Hollywood glamour meets Milanese sophistication in the design of Pomellato’s new store in Beverly Hills, California.

The New York City store showcases a chandelier with 1,500 carats of lab-grown diamonds designed by an FIT student.

The Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.

Making its auction debut, "The Glowing Rose" is expected to fetch $20 million at the November jewelry sale in Geneva.

They were attacked on Oct. 15, as approximately 40 miners without licenses marched on the mine’s gate.

It took the masked thieves less than 10 minutes to steal eight irreplaceable jewels from two display cases in the museum’s Apollo Gallery.

Gemologist Lauren Gayda has previously worked at The Clear Cut, Taylor & Hart, and Effy Jewelry.

The new showcase dedicated to Italian jewelry design is set for Oct. 29-30.

Take a gaze at the sky with this pair of platinum diamond-set star earrings with blue lace agate drops.

The new high jewelry design and production process takes 30 days or less from concept to completion, the auction house said.

The holiday catalog for 2025 features never-before-seen images of more than 100 one-of-a-kind masterpieces.

The brand has released a second installment of its collection of traditional and non-traditional commitment heirlooms.

Corey rescued New England chain Day’s Jewelers, preserving its legacy with strong people skills, pragmatism, and a “get-it-done” attitude.

Charles Robinson Shay was sentenced to life in prison plus 120 years while his accomplice, Michael James McCormack, got 75 years.

Timepieces at Luxury will take place at The Venetian and, like Luxury, will be invitation-only for the first two days.

The auction house named a new global head of jewelry, as well as a new head of the jewelry department for the Americas.

As chairman of Schwanke-Kasten Jewelers, Tom Dixon has been tasked with honoring the past and shaping the future of the family-run store.