MajorsDec 19, 2025
MadaLuxe Group Acquires Ippolita The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.
Brought to you by
3 Reasons to Offer Estate Buying at Your Store
Provide your customers with a seamless selling solution by partnering with Windsor Jewelers, Inc.
Brought To You By Windsor Jewelers, Inc.
With today’s saturated and competitive market, it’s important to establish yourself as the all-in-one jewelry resource in your community. Offering your customers top tier merchandise, affordable prices, and the opportunity to grow their branded collections are all necessities.
One underutilized but equally important area of opportunity, however, is providing new and existing customers with solutions for their unwanted jewelry. Here are three reasons why partnering with Windsor Jewelers, Inc., the estate buying leader, will provide significant upside for your business.
1. Re-Engage Legacy Customers
The jewelry industry is built on trust, word of mouth, and local reputation, qualities that are important to mature , more traditional customers. As your legacy customers’ lifestyle and personal circumstances change, they will likely be in the market to downsize, refresh, or rethink their collection.
One of our recent acquisitions, for example, came about by the customer’s sale of their New York City apartment and retirement to a Montana ranch, which subsequently meant she had less opportunity to wear the pink diamond earrings she had been gifted a decade prior.
Providing a hassle free solution that supports your customers' need to adapt their evolving collections (be this buying, trading, selling, etc.) allows retailers to re-engage loyal customers and maintain their reputation as an essential one-stop jewelry resource.
Windsor Jewelers, Inc.’s unparallelled buying power, experience and robust distribution afford us the ability to acquire a wide variety of merchandise, from small collections to entire estates.
2. Reach a New, Younger Clientele
Millennials have officially matured into the jewelry buying market as the largest living adult generation, with over $1.4 trillion in spending power. And, recent studies show Millennial customers are more likely to support local, small business than any other generation.
The upside? As the generation primed to inherit family heirlooms, these savvy shoppers are looking to invest in timeless pieces of signed jewelry, buy their first watch, or upgrade an engagement ring. While their budgets may allow for fewer luxury purchases than their Baby Boomer counterparts, offering trade-ins or store credit allows their budget to go the extra mile, and offers you a new clientele to market to.
As your legacy customers’ lifestyle and circumstances change, they may be in the market to downsize or refresh their collection
3. Risk-free Profitability
Providing an estate buying service is similar to offering repairs and appraisals. Like these services, buying is offered to the customer directly through your store. However, providing customers with a buying quote requires no additional overhead, investment or expertise from your staff, unlike hiring a bench jewelry or certified appraiser.
Windsor Jewelers, Inc. provides timely quotes at top market rates with immediate payment, while keeping a clear separation between selling at retail and buying pre-owned goods. Our knowledgeable team, unparalleled buying power, and robust distribution afford us the ability to acquire a wide variety of merchandise, from small collections to impressive gems, such as the renowned Shirley Temple Blue Diamond. This unique buying ability creates a win-win service for customers and retailers alike.
One perk of targeting Millennials is recent studies show they’re more likely to support local, small business than any other generation.
Launching a partnership with an estate buyer allows you to re-engage legacy customers and reach a younger clientele in a risk-free, profitable way. As an AGS member with an A+ Better Business Bureau rating, Windsor prides itself on its reputation, credibility, and long standing relationships in the fine jewelry industry. Our exceptional expertise, financial power, and nuanced market knowledge to ensure your clients receive the best results possible.
Windsor Jewelers, Inc. is located at 551 Fifth Avenue in New York City. Contact us today at 212-262-0500 or sales@windsorjewelers.com to discuss how an estate buying partnership makes sense for your store.
More on Independents
The Latest
MajorsDec 19, 2025
LVMH Names New Bulgari CEOLaura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.
EditorsDec 19, 2025
2025 Jewelry Superlatives: A Yearbook-Style Year in Review The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
AuctionsDec 19, 2025
Jean Schlumberger’s ‘African Cat’ Is Purr-Fection Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.
Weekly QuizDec 18, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsDec 18, 2025
Audemars Piguet Reclaims Historic Pocket Watch at AuctionIt purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.
Lab-GrownDec 18, 2025
Kira Jewels Debuts Custom Lab-Grown Diamond Jewelry ServiceThe lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
EditorsDec 18, 2025
Terry Chandler Looks Back on 40 Years of Opportunity, Change, and FriendsChandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.
WatchesDec 18, 2025
Bob’s Watches to Open Store in New York’s JFK AirportThe boutique is slated to open this week inside Terminal 8, offering pre-owned Rolex watches and more to international travelers.
Supplier BulletinDec 18, 2025
Cell Jammers Are Targeting Your Business. Here's How to Beat ThemSponsored by Digital Monitoring Products
CrimeDec 17, 2025
Man Pleads Not Guilty to Swallowing Fabergé PendantThe special-edition egg pendant ingested in a New Zealand jewelry store was recovered after a six-day wait.
EditorsDec 17, 2025
2025 Jewelry Rewind: The Best Piece of the Week PicksAssociate Editor Natalie Francisco plays favorites with Piece of the Week, selecting a standout piece of jewelry from each month of 2025.
CollectionsDec 17, 2025
Lucy Hale Stars in Jacquie Aiche’s Holiday CampaignThe “Love and Desire” campaign is inspired by the magic that follows when one’s heart leads the way, said the brand.
GradingDec 17, 2025
SSEF Announces 2025 Scholarship WinnersTwo awardees will receive free tuition for an educational course at the Swiss lab, with flights and lodging included.
MajorsDec 16, 2025
Pandora’s New CEO Will Step Up EarlyBerta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.
AuctionsDec 16, 2025
Suzanne Belperron, JAR Shine in Sotheby’s First Auctions at New HQSotheby’s held its first two jewelry sales at the Breuer building last week, and they totaled nearly $44 million.
Events & AwardsDec 16, 2025
TJS Now Accepting Scholarship Applications for 2026Winners will receive free registration and lodging for its fourth annual event in Detroit.
ColumnistsDec 16, 2025
Beyond Unboxing: Creative Reveals to Drive Reach and EngagementHere are six ideas for making more engaging content for Instagram Reels and TikTok, courtesy of Duvall O’Steen and Jen Cullen Williams.
Events & AwardsDec 16, 2025
Diamonds Do Good Names 2026 Award RecipientsThe honorees include a notable jewelry brand, an industry veteran, and an independent retailer.
CrimeDec 15, 2025
Men Receive Life Sentences in Home Invasion Murder of Jeweler Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.
Policies & IssuesDec 15, 2025
Sara Yood Named Co-Chair of RJC Standards CommitteeYood will serve alongside Eduard Stefanescu, the sustainability manager for C.Hafner, a precious metals refiner in Germany.
AuctionsDec 12, 2025
13.54-Carat Paraíba Tourmaline Sets Records at Christie’sSet in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.
MajorsDec 12, 2025
David Webb Reveals Ice-Cold Holiday Window DisplayThe jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.
CollectionsDec 12, 2025
Piece of the Week: Oscar Heyman’s Sphene RingTake luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.
Events & AwardsDec 12, 2025
IGI Jewelry Design Contest Now Accepting SubmissionsThis year's theme is “Unveiling the Depths of the Ocean.”
TrendsDec 11, 2025
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
