TrendsFeb 06, 2026
Margot Robbie, Jacob Elordi Wear Matching Cece Jewellery Signet RingsTrendsFeb 10, 2026
Bad Bunny Wears Football-Shaped ‘Desert Diamond’ for Halftime Performance
Lady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.
During his halftime performance at the Super Bowl, Bad Bunny wore a 2-carat marquise-cut, honey-colored diamond stud by Marvin Douglas and an Audemars Piguet’s “Royal Oak” self-winding timepiece. (Image courtesy of A Diamond is Forever/Image Credit: Getty Images)
Santa Clara, Calif.—Benito Antonio Martínez Ocasio, the entertainer better known as Bad Bunny, took the field during Super Bowl LX on Sunday to perform his halftime show dedicated to Puerto Rico while wearing a “Desert Diamond.”
Bad Bunny’s performance represented many facets of the U.S. territory, from its sugar cane fields to the coquí frog, the power outages Puerto Rican citizens face, and the Puerto Rican diaspora in New York City.
Along with the performance’s nods to Puerto Rico was Bad Bunny’s choice of jewelry, a single Desert Diamond stud that paid tribute to where the performance took place—on the field of the biggest football game of the year.
He wore the stud by designer Marvin Douglas, a CFDA x Tiffany & Co. Jewelry Design Award finalist whose designs incorporate references to his Salvadorian roots, in his left ear.
The 18-karat yellow gold earring featured a 2-carat, honey-colored marquise-cut diamond inspired by the shape of a football.
“I wanted him to have something personal and unique that would always symbolize this milestone performance,” Douglas said.
Bad Bunny’s performance represented many facets of the U.S. territory, from its sugar cane fields to the coquí frog, the power outages Puerto Rican citizens face, and the Puerto Rican diaspora in New York City.
Along with the performance’s nods to Puerto Rico was Bad Bunny’s choice of jewelry, a single Desert Diamond stud that paid tribute to where the performance took place—on the field of the biggest football game of the year.
He wore the stud by designer Marvin Douglas, a CFDA x Tiffany & Co. Jewelry Design Award finalist whose designs incorporate references to his Salvadorian roots, in his left ear.
The 18-karat yellow gold earring featured a 2-carat, honey-colored marquise-cut diamond inspired by the shape of a football.
“I wanted him to have something personal and unique that would always symbolize this milestone performance,” Douglas said.
Bad Bunny wore a Audemars Piguet “Royal Oak” watch with a malachite dial during the Super Bowl halftime show. Here, the watch can be seen peeking out from beneath his blazer. (Image courtesy of Audemars Piguet/Image Credit: Getty Images)
At left is the 2-carat marquise-cut diamond stud by Marvin Douglas and at right is the “Royal Oak” self-winding timepiece by Audemars Piguet in 18-karat yellow gold
Bad Bunny also wore an Audemars Piguet watch that peeked out from beneath the sleeve of his cream-colored Zara blazer.
Underneath his blazer he wore jersey featuring his family name, Ocasio, and the number 64, a reference to the birth year of his late uncle Cutito, who taught him about the NFL, according to Vogue.
The timepiece was the “Royal Oak” self-winding watch with an 18-karat yellow gold bracelet.
The malachite stone dial has 18-karat yellow gold hands, hour-markers with luminescent material, and a yellow gold-toned inner bezel.
(Image courtesy of Chopard/Image Credit: Getty Images)
Lady Gaga, pictured above, made a cameo during the halftime show, performing alongside Bad Bunny for a mariachi version of her song “Die With a Smile” that debuted in 2024 as a duet with Bruno Mars.
The singer wore a pair of high jewelry earrings by Chopard. The earrings featured 11.18 carats of diamonds set in 18-karat white gold.
Lady Gaga styled the jewels with a blue dress designed by Brooklyn-based Dominican-American designer Raul López of Luar and a floral brooch showcasing the flower of Puerto Rico, the Flor de Maga.
Embed from Getty Images
Fellow Puerto Rican singer Ricky Martin also joined Bad Bunny, singing “Lo Que Le Pasó a Hawaii.”
He styled a single cool-toned hoop on his left ear with a collection of bracelets on both wrists. Full information on his jewelry was unavailable by press time.
Many other celebrities were spotted dancing in the background during Bad Bunny’s halftime show.
Jessical Alba, Pedro Pascal, Cardi B, Karol G, Young Miko, and more were seen outside of La Casita, a staple part of the set during Bad Bunny’s “No Me Quiero Ir de Aqui” residency in San Juan, Puerto Rico last year.
Embed from Getty Images
Standing outside La Casita, Cardi B was seen wearing the “Diamond Squad” high jewelry necklace by Messika.
The necklace features 39 carats of diamonds set in 18-karat white gold.
Karol G wore multiple pieces from Le Vian, most notably its cross pendant showcasing “Chocolate” diamonds set in 14-karat “Honey” gold.
She also wore the brand’s diamond chain with nude-colored diamonds in 18-karat Honey gold and the “Ombré” bangle with Chocolate diamonds and 14-karat Honey gold.
Karol G paired her Le Vian jewels with hoop earrings by Noudar.
Bad Bunny concluded his performance by naming every country in the Americas from North America to South America and the Caribbean while each flag was paraded behind him as he held a football that read, “Together, We Are America.”
As the show concluded, the jumbotron at Levi’s Stadium in Santa Clara, California, flashed a message: “The only thing more powerful than hate is love.”
More on Trends
The Latest
CollectionsApr 03, 2026
Taylor Swift’s ‘Elizabeth Taylor’ Video Puts Jewelry Front and CenterIconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.
MajorsApr 03, 2026
Saks Global Says It Will Emerge From Bankruptcy This SummerThe luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.
Events & AwardsApr 03, 2026
JCK Luxury, NouvelleBox Partner on New Designer BallroomThe NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
CollectionsApr 03, 2026
Buddha Mama Brings Its ‘Moon’ Locket To DallasThe one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.
Weekly QuizApr 02, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsApr 02, 2026
Pandora Opens New Canadian Distribution Center Amid Tariff ConcernsThe new facility was also designed to better serve its growing customer base in Canada.
GradingApr 02, 2026
GIA Debuts New Campus in TaiwanIt is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
MajorsApr 02, 2026
DCA Launches ‘Second Spark’ Workforce InitiativeThe initiative connects veterans and parents returning to the workforce with careers in jewelry retail.
MajorsApr 02, 2026
Hoover & Strong Names New National Sales RepresentativeThe wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.
MajorsApr 01, 2026
Foundrae Sues Pandora for Allegedly Copying Its Medallion DesignsFoundrae also accused the jewelry giant of copying its mood board style of marketing.
AuctionsApr 01, 2026
John Jacob Astor IV’s Titanic Pocket Watch Heads to AuctionA Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.
SurveysApr 01, 2026
Consumers’ Outlook Improves Again in MarchThe Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.
IndependentsApr 01, 2026
Zachary’s Jewelers’ Constance Polamalu to Release Children’s BookThe retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.
Events & AwardsApr 01, 2026
AGA Opens 2026 Gemological Scholarship, Research Grant ApplicationsApplications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.
ColumnistsMar 31, 2026
Q1 Clues That Reveal Where Your Jewelry Store’s Sales Are Heading These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.
CollectionsMar 31, 2026
Mejuri Adds Silver to ‘Puzzle’ CollectionMejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.
CollectionsMar 31, 2026
Buddha Mama, Ashley Longshore to Host Pop-Up in DallasThe Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.
SourcingMar 31, 2026
NDC Designates April 8 as 'World Diamond Day'The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.
SourcingMar 31, 2026
GIA VP Jillian Wolk to Take Over at Tracr Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.
EditorsMar 30, 2026
Tom Moses Looks Back on His Decades at GIA Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.
SourcingMar 30, 2026
Rio Tinto Hauls Last Load from DiavikProduction has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.
MajorsMar 30, 2026
Tanishq Opens First New England LocationThe store opening marks the 10th United States location for the India-based jewelry retailer.
MajorsMar 27, 2026
Saks Global Has Changed Its Mind About Closing These 3 StoresTwo Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.
IndependentsMar 27, 2026
Jimmy West, Longtime LJG Executive Director, Dies at 72West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.
CollectionsMar 27, 2026
Itä’s ‘Yarí Whirl’ Ring Tells Every Side of the StoryIn the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.
WatchesMar 26, 2026
Q&A: Citizen Watch America President Jeffrey Cohen on Eco-Drive’s 50th AnniversaryCohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.
