WatchesJul 18, 2022
Breitling Releases New SuperOcean CollectionWatchesJul 20, 2022
TAG Heuer Unveils Monaco Limited-Edition Timepiece
It features a purple gradient dial and black alligator strap.
TAG Heuer’s new Monaco timepiece has a distinctive purple dial.
La Chaux-de-Fonds, Switzerland—With only 500 of TAG Heuer’s new limited-edition timepiece available, Monaco fans will have to act quick.
The TAG Heuer Monaco Purple Dial Limited Edition has a 39mm square case made of brushed and polished steel with a purple gradient dial, ranging from light at the center to dark at the edges.
The Swiss watchmaker noted the timepiece’s roots are in the Heuer Monaco Reference 1113B launched in 1969, and the 1533 Calibre 15. Over time, the watches’ blue paint over brass dial had a tendency to patinate, showing a lighter color in the center and darker color at the edge.
The effect is intentional in the Monaco Purple Dial Limited Edition, which has purple details throughout, like a purple lining on the inside of the black alligator strap.
The in-house chronograph movement Calibre Heuer 02 is visible through the sapphire case back, featuring a customized oscillating mass, column wheel, and engravings with purple details.
The caseback is engraved with each timepiece’s edition out of 500.
With an 80-hour power reserve, the watch is water resistant to 100 meters.
The dial has a black minute chronograph counter at 3 o’clock, a permanent second indicator at 6 o’clock, and black hour chronograph counter at 9 o’clock. There are rhodium-plated applied indexes and hour and minute hands coated in Super-LumiNova.
The Monaco Purple Dial Limited Edition is available this month exclusively at TAG Heuer boutiques.
It is priced at $7,150.
Related stories will be right here …
The TAG Heuer Monaco Purple Dial Limited Edition has a 39mm square case made of brushed and polished steel with a purple gradient dial, ranging from light at the center to dark at the edges.
The Swiss watchmaker noted the timepiece’s roots are in the Heuer Monaco Reference 1113B launched in 1969, and the 1533 Calibre 15. Over time, the watches’ blue paint over brass dial had a tendency to patinate, showing a lighter color in the center and darker color at the edge.
The effect is intentional in the Monaco Purple Dial Limited Edition, which has purple details throughout, like a purple lining on the inside of the black alligator strap.
The in-house chronograph movement Calibre Heuer 02 is visible through the sapphire case back, featuring a customized oscillating mass, column wheel, and engravings with purple details.
The TAG Heuer Monaco Purple Limited Edition retails for $7,150.
The caseback is engraved with each timepiece’s edition out of 500.
With an 80-hour power reserve, the watch is water resistant to 100 meters.
The dial has a black minute chronograph counter at 3 o’clock, a permanent second indicator at 6 o’clock, and black hour chronograph counter at 9 o’clock. There are rhodium-plated applied indexes and hour and minute hands coated in Super-LumiNova.
The Monaco Purple Dial Limited Edition is available this month exclusively at TAG Heuer boutiques.
It is priced at $7,150.
Editors' Picks
Sponsored by
More on Watches
The Latest
CollectionsApr 10, 2026
Ophelia Eve’s Toggle Pendant Holds Your SecretsThe “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic OfficerIn her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerOrganizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.
Weekly QuizApr 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingApr 09, 2026
AGA To Honor ‘Quiet Leadership’ With New AwardThe Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.
WatchesApr 09, 2026
Oris Names New CEO, CFOThe Swiss watchmaker is changing up its executive leadership team as part of a restructuring.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a QuestionThe “What’s Your Signature?” campaign invites women to think about how they see themselves.
SourcingApr 08, 2026
Sale of 42-Carat Blue Diamond Gives Petra a Boost in Q3The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.
Events & AwardsApr 08, 2026
AGS Confluence Returns with AI, Sustainability SessionsRob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.
Events & AwardsApr 08, 2026
TJS to Honor 2 Longtime Former Stuller EmployeesThe Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.
TrendsApr 08, 2026
Amanda’s Style File: April’s Brilliant Birthstone With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.
MajorsApr 07, 2026
QVC Group’s Latest Filing Calls Its Future Into QuestionThe retailer failed to file its annual report on time and said it may issue a going concern warning.
ColumnistsApr 07, 2026
Peter Smith: A Tip to the Post Office on Workplace CultureSmith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.
GradingApr 07, 2026
GIA CFO David Tearle to Retire in June John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.
CollectionsApr 07, 2026
Nerd Out Over Gemology Geek’s First Jewelry CollectionFounder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.
CollectionsApr 07, 2026
Ukrainian Jewelers Highlighted In New Book“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.
CollectionsApr 06, 2026
Fope’s New Jewelry Debuts Are Golden“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.
MajorsApr 06, 2026
Kecia Caffie, Corinne Bentzen No Longer With Signet JewelersSignet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.
CollectionsApr 06, 2026
Historian Tanzy Ward Pens Book on Black Victorians’ JewelryThe antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.
SourcingApr 06, 2026
Gemfields Reports $51M Loss in 2025Both its mines faced challenges last year, from operational issues to disruptions in the market.
CollectionsApr 03, 2026
Taylor Swift’s ‘Elizabeth Taylor’ Video Puts Jewelry Front and CenterIconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.
MajorsApr 03, 2026
Saks Global Says It Will Emerge From Bankruptcy This SummerThe luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.
Events & AwardsApr 03, 2026
JCK Luxury, NouvelleBox Partner on New Designer BallroomThe NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.
CollectionsApr 03, 2026
Buddha Mama Brings Its ‘Moon’ Locket To DallasThe one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.
MajorsApr 02, 2026
Pandora Opens New Canadian Distribution Center Amid Tariff ConcernsThe new facility was also designed to better serve its growing customer base in Canada.
