Signet Shuffles Execs Amid Next Phase of Growth Strategy
Notable executives, including Jamie Singleton, Joan Hilson, Kecia Caffie, and Bill Brace, have changed roles.

Jamie Singleton, formerly president of Zales, Kay, and Peoples, has been named group president and chief consumer officer.
She will be tasked with sharpening Signet’s focus on the shopping experience and innovative products.
Singleton will drop her title of chief marketing officer, passing the baton to Tony Rogers.
There are also some changes to Singleton’s leadership team.
Bill Brace, previously president of Jared, has been promoted to president of Kay Jewelers. During his four-year tenure, Jared has grown 22 percent as of the second quarter of fiscal year 2023.
Kecia Caffie, formerly the president of Banter by Piercing Pagoda, has been promoted to president of Zales. She will also develop designer brand partnerships, starting with Spanish brand PDPAOLA.
During her five years with Banter, which included a rebranding, revenue grew by 60 percent.
Amy Robinson will take on the role of president of Banter by Piercing Pagoda. The retail executive has experience in digital merchandising and marketing, previously working at May Merchandising, Origami Owl, and Michaels Stores.
Stacee Johnson Williams, formerly the senior vice president of Kay, Zales and Peoples, was promoted to managing director of Peoples and senior vice president of merchandise planning and inventory at Kay. She will continue in her role in inventory management and the innovation of Signet’s MPI platform and report to Brace.
During her time in her previous role, inventory productivity hit record highs, said Signet.
“We’ve been on both a cultural and business transformation journey in recent years to evolve Signet into the growth and innovation leader of the jewelry industry,” said CEO Gina Drosos.
“We believe the changes we’re sharing today will help us further our evolution as we continue to innovate for our customers, accelerate our growth, strengthen our culture, and expand our leadership of the jewelry industry, while we continue to invest and develop our people. Our new organization will position us to execute our strategies and leverage our strengths better than ever.”
The jewelry giant will continue to expand its services segment, which includes warranty and repair services, appraisals, jewelry insurance, and Rocksbox, the jewelry subscription business Signet acquired last spring.
As part of the services push, Chief Financial Officer Joan Hilson will take on the expanded role of chief financial, strategy and services officer.
Lisa Walker will lead the segment as president of jewelry services.
Allison Vigil will take on the role of president of Rocksbox as Signet looks to expand its rental services.
In addition to services, Signet wants to bolster its digital capabilities.
Oded Edelman will expand his role to chief digital innovation officer and president of pure play retailers, which includes R2Net and accessible luxury brands James Allen and newly acquired Blue Nile.
Signet acquired R2Net, the former owner of JamesAllen.com, in 2017.
“By bringing these strong digitally native organizations together, Signet will continually up-level the innovation of customers’ online shopping,” said the company.
Bill Luth is expanding his role as executive vice president of global store operations to include the Banter store and ops administration teams.
Al Walizadeh, vice president of divisional operations, and Barry Gresky, vice president of operations administration and piercing services at Banter, will now report to Luth.
The shifts and promotions are effective immediately.
The Latest

The third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.

The class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.

The show is slated for Oct. 16-19 at the Miami Beach Convention Center.

Submit your pieces for a chance to win in this year's competition.

The “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.


The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.

Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

In our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

The five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association






















