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DeBoulle Diamond & Jewelry to Renovate Dallas Flagship
The revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.
The Boulle family is renovating the deBoulle Diamond & Jewelry flagship store in Dallas, which opened in 2001. Pictured from left to right are Nick Boulle, Emma Boulle, and their parents and store founders Karen Boulle and Denis Boulle.
Dallas—DeBoulle Diamond & Jewelry is giving its Dallas flagship a major makeover.
The family-owned, independent jeweler is renovating its 13,600-square-foot yellow, French château-style store on Preston Road in honor of its 25th anniversary.
The renovation will include an updated façade with Spanish limestone and a new entryway.
The updated showroom will have a two-story Patek Philippe atelier to give watch collectors and enthusiasts an “elevated, immersive, and highly personalized experience,” the retailer said.
There also will be a new independent Timepiece Service Center and a modernized manufacturing workshop to expand service and elevate its craftsmanship.
The second floor of the renovated deBoulle Diamond & Jewelry store will highlight a rotating roster of emerging designers.
There also will be a new rooftop patio and lounges for hosting events.
The family-owned, independent jeweler is renovating its 13,600-square-foot yellow, French château-style store on Preston Road in honor of its 25th anniversary.
The renovation will include an updated façade with Spanish limestone and a new entryway.
The updated showroom will have a two-story Patek Philippe atelier to give watch collectors and enthusiasts an “elevated, immersive, and highly personalized experience,” the retailer said.
There also will be a new independent Timepiece Service Center and a modernized manufacturing workshop to expand service and elevate its craftsmanship.
The second floor of the renovated deBoulle Diamond & Jewelry store will highlight a rotating roster of emerging designers.
There also will be a new rooftop patio and lounges for hosting events.
A rendering of the renovated deBoulle Diamond & Jewelry flagship in Dallas, set to be completed in early 2028
The store will feature a new outdoor patio on the rooftop, ideal for hosting events, the retailer said.
Inside, a new “living room” area will provide a homey vibe for private consultations, with artisanal refreshments and a look into the a display of the Boulle family’s heritage and design archives.
The retailer said gemstones and precious metals will inspire the store’s interior design.
The overarching goal for the redesign is to improve the customer experience, said the jeweler, creating an immersive luxury retail space.
“This transformation reflects our dedication to innovation while honoring the legacy that has defined deBoulle for generations,” CEO Denis Boulle said.
“Our vision is to create a destination that is as extraordinary as the pieces we present, an experience that goes far beyond traditional retail.”
The retailer said it also hopes the new space will inspire its employees.
The location will remain open during construction, which is set to begin this year and expected to finish in early 2028.
Denis and Karen Boulle opened the first deBoulle Diamond & Jewelry store in 1983. Their children Emma and Nick joined the family business in 2019.
The family has two stores, one in Dallas and one in Houston.
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