You Can Shop Muse Showroom IRL at This NYC Pop-Up

IndependentsNov 03, 2020

You Can Shop Muse Showroom IRL at This NYC Pop-Up

Just in time for the holidays.

In time for holiday shopping, fine jewelry showroom Muse has opened a brick-and-mortar pop-up shop.

New York—Fine jewelry sales showroom Muse has long carved out its own unique identity independent of its designer roster, hosting its own booth at the Couture show in Las Vegas and even selling directly to consumers via an ecommerce site.

This holiday season, Muse is taking its brand identity one step further by opening a store.

Open this week, Muse is hosting a brick-and-mortar pop-up shop in New York City’s West Village neighborhood through the end of December.

The forward-thinking showroom isn’t a stranger to collaborations (it’s popped up at Bergdorfs before via various partnerships) but this is its first IRL pop-up in its very own space.

Stocked designers are: Anna Maccieri Rossi, Bea Bongiasca, Buddha Mama, Castro NYC, Christina Alexiou, Elena Votsi, Elie Top, Futura, Guita M, Holly Dyment, Jenna Blake, Joanna Dahdah, Kwit, Lorraine West, Luis Morais, Lito, Marlo Laz, Michelle Fantaci, Ondyn, Prasi, Nancy Newberg, Nikos Koulis, Silvia Furmanovich, Sylva & Cie, Tara Hirshberg, Ten Thousand Things and Wilfredo Rosado’s new offshoot, W.Rosado.

Some of the designers are Muse clients, while others are friends of the showroom.

Many have designed charms for Muse’s ongoing charitable collection, “Have a Heart,” which will also be available for holiday shopping with a jewels-for-good bent.

Lots of the featured jewels are exclusive designs or one-of-a-kind pieces.

In addition to the designer bling, Muse will offer a curation of other special objects, like the latest jewelry books from Marion Fasel and Stellene Volandes, as well as art and home goods both vintage and new.

Muse Founder Jennifer Shanker said, “Trends in ready-to-wear come and go, but fine jewelry is timeless and will always have lasting value.

“In the past few months, we’ve seen customers showing a greater interest in and appreciation for meaningful pieces, quality design, elevated alternative materials, and consciously collecting fewer, better things.”

The Muse pop-up is located at 605 Hudson Street and can be shopped on the showroom’s website.

It is open Tuesday through Saturday from 12 p.m. to 7 p.m. and Sunday from 12 p.m. to 6 p.m., as well as Monday by appointment only.
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

ColumnistsApr 20, 2021
Creative Connecting: You Need to Listen to This

Duvall O’Steen and Jen Cullen Williams on why jewelers should utilize two big audio platforms: podcasts and Clubhouse.

AuctionsApr 20, 2021
Christie’s to Offer 100-Carat Diamond at Auction This Spring

The D-color, internally flawless diamond leads the Geneva Magnificent Jewels auction.

GradingApr 19, 2021
Here’s What SSEF Found When It Studied High-Quality Afghan Emeralds

The Swiss lab reveals how stones from the Panjshir Valley are both different from and similar to emeralds from other places.

Brought to you by
A New Golden Age

Gold has had its share of ups and downs over the last 5 decades. Here’s why the metal is having another big comeback.

CrimeApr 19, 2021
JSA Issues Refresher on What To Do During a Robbery

The reminder follows a frightening incident at a store in California.

Weekly QuizApr 16, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of April 12-16, 2021.
Take the Quiz
SurveysApr 19, 2021
New Nielsen Study Shows Consumer Optimism Toward Jewelry

The survey showed Americans are becoming more optimistic about their financial futures and view precious jewelry as an important category.

Lab-GrownApr 19, 2021
Lab-Grown Diamond Co. Green Rocks Hires Brand Manager

Ahna Shmuel returns to the company to head brand management as well as oversee the jewelry division.

Brought to you by
4 Reasons You Need This Program for Mother’s Day

Learn how to increase customer loyalty and revenue by making JM™ Care Plan a cornerstone of your business plan.

WatchesApr 19, 2021
Watchfinder & Co. Names New CEO

Former Rakuten executive Arjen van de Vall will take the reins at the pre-owned watch retailer.