He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.
Jewelry Rental Website Up for Sale
The owners of Adorn, a website that rents fine jewelry to consumers, are looking for someone else to step in with hopes they can take the business to the next level.
New York--The owners of jewelry rental website Adorn are looking for someone else to take the reins of the company and continue its growth.
Bert Stouffer founded Adorn in 2006, a time when the “sharing economy” still had a ways to go, especially when it came to high-ticket items like fine jewelry.
Now, with sites like Rent the Runway and various others helping pave the way for rentals of all kinds of accessories and clothing, Adorn has found its place in the market with its fine jewelry rentals.
The current owners of Adorn acquired all the assets in February 2011, after Stouffer decided to move on, but have decided to look for new owners for the business as they step away, in hopes that a new partner would be able to build it to the next level.
Though they are not disclosing their asking price, the sale includes the business, websites, goodwill and domain names--including Adorn.com, AdornBrides.com and several other Adorn-related domains--as well as the jewelry inventory.
The owners also indicated that they will provide consulting and transition services for a period to help ease the transition.
Ideally, they said, the new owner would be a manufacturer to take over operations, especially one that can add more inventory to give shoppers a more diverse selection of jewelry.
“We are excited to see this in the hands of someone with passion and strong marketing background to push Adorn to new heights. The business has made it through the skepticism of renting jewelry online,” said Director of Operations Derek Zaun, who can be reached at dzaun@adorn.com.
Adorn currently only ships to customers based in the United States, with most of the rental business being wedding related--80 percent of jewelry rented is related to the big day, the owners said, such as wedding-day jewelry for the bride, bridal party or mother-of-the-bride.
The site also sees a 5 percent repeat rate from consumers, according to Zaun.
Though they have a contracted jeweler to fix damaged pieces and inspect the jewelry when it comes in or before it goes back out, as well as an insurance policy to cover the inventory, Zaun said their cost of maintaining inventory is low since it’s not often that pieces come back damaged.
In addition to renting jewelry on the site, consumers also can purchase the pieces at Adorn’s retail shop online, which means that the business
The Latest
The first one will take place next month during the Jewelers of Louisiana’s and Mississippi Jewelers Association’s conventions.
The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.
The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
Ho Brothers offers scalable solutions for the future of custom jewelry.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.
Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.
The former WJA executive director is MFM’s new managing director.
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
The retailer previously turned down an $8.4 billion offer in 2018.
The Florida store’s owner Miguel Gonzalez is retiring.
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
One is reserved for a NAJA member, the other for a non-member.
Longtime employees Carie Lehrke and Megan Mattice have received promotions.
Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.
Chris Clipper and Robert Lepere join the company with 50 years of combined experience.
The trendy, metallic earrings wink at classic spring colors.
JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.
The miner’s March auction generated $19 million.
Helen McCluskey will succeed H. Todd Stitzer when he meets his 12-year term limit in June.