The Texas-based jeweler has also undergone a brand refresh, debuting a new website and logo.
9 People Distract Jeweler, Clean Out Safe
The jewelry theft happened last month at a store in Aurora, Colorado.
Aurora, Colo.—Police in Colorado are looking for nine people who distracted a local jewelry store owner while one member of their crew crawled to and cleaned out the safe.
According to an alert issued Friday by the Jewelers’ Security Alliance, the group—a mix of women and men—entered an Aurora, Colorado, jewelry store together.
They pretended to be legitimate customers while, as footage from the store’s security camera aired by the Fox News affiliate in Denver shows, one woman crouches and waddles her way through an apparently unlocked gate to where the safe is.
She then proceeds to remove jewelry from the safe and place it in a bag, the tape shows.
WATCH: Fox 31 Denver Airs Security Footage from Jewelry Distraction Theft
{youtube} SlbSWInqMlc{/youtube}
Fox 31 Denver identified the store as Sai Jewelers & Repair and reported that $35,000 in jewelry was stolen.
Eight of the nine suspects are pictured below in security camera stills cleaned up by local police.
The JSA said the suspects are members of the nomadic ethnic group Roma, also known as Gypsies.
Members of the group have been linked to multiple crimes across the country in recent years, including a similar jewelry theft in Glendale, California, in June 2017.
The JSA said retailers should be on high alert for potential jewelry theft when larger groups of people—typically three or more—enter the store together and appear intent on distracting the store owner or employees.
The alliance also recommends keeping the store’s safe, or safes, locked during the day and keeping any doors or gates to the back room locked as well.
The Latest

The two organizations have finalized and signed the affiliation agreement announced in May.

The single-owner sale will headline Sotheby's inaugural jewelry auction at the Breuer building, its new global headquarters, this December.

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.


Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.

The “Victoria” necklace features a labradorite hugged by diamond accents in 18-karat yellow gold.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Two lower courts have moved to block the import taxes, which will remain in place as the legal battle continues.

The Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.

The Type IIa stone, recovered from Botswana’s Karowe diamond mine last month, features unique coloration.

Breitling is now the NFL’s official timepiece partner, a move that puts the brand in front of the millions of Americans who watch football.

NYCJAOS is set for Nov. 21-23 in New York City’s Chelsea neighborhood.

U.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.

A new court filing details the locations of the stores that will close, as well as the 830 that will remain open.

The new catalogs are “Tools, Equipment, & Metals” and “Findings & Metals.”

Sapphire’s variety of colors make it the perfect birthstone for September.

The retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.

Niccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.

The three-floor space also features the jeweler’s largest VIP salon in Japan and offers an exclusive diamond pendant.

The collection is a collaboration between Stephanie Gottlieb Fine Jewelry and Oak and Luna, focusing on understated essentials.

The highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.

CEO Efraim Grinberg noted a resurgence in the fashion watch market.

The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.

Sponsored by Clientbook

It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.