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Stephane Barraque has been hired for the newly created role of global chief revenue officer, leading all commercial activities for Hearts On Fire globally.
Boston--Hearts On Fire has hired luxury industry veteran Stephane Barraque as its new global chief revenue officer.
The position was created to lead all commercial activities for Hearts On Fire globally and support the further development of the brand as well as its global footprint through wholesale, retail, e-commerce and joint venture channels.
Barraque will be responsible for the management of the Hearts On Fire sales team, as well as the brand’s retail stores. He also will identify new global business opportunities for the future, including developing new revenue streams, partnerships and markets for Hearts On Fire.
He has more than 25 years of experience in the development of luxury brands, including 17 years at Richemont. He began working with Cartier in marketing for watches and then moved to lead the international development of Baume & Mercier. In 2008, he joined the LVMH Group to become president of Dior timepieces for the Americas.
Barraque joined the Fossil Group in 2014 as senior vice president to develop the luxury division and Swiss-made strategy, while also managing Burberry, Michele and Zodiac watches globally.
“We are so excited to welcome Stephane to our family at Hearts On Fire,” said President Caryl Capeci. “With the strong support of our parent company, Chow Tai Fook, HOF is now poised for the next stage of its global development, and Stephane’s deep knowledge of the luxury industry and passion for building successful brands will be invaluable to that growth. We look forward to the expertise and leadership he will bring to Hearts On Fire and our retail partners for our next generation of growth.”
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