It is located in Marin County, California.
Mayors Relaunch Continues with New Atlanta Store
The Buckhead location is the second to open after Watches of Switzerland’s acquisition of the jeweler.
Atlanta—Mayors has opened a new jewelry store in Atlanta, its second since being acquired by Watches of Switzerland.
Like the recently opened Coral Gables, Florida store, the new Mayors—located in the upscale Lenox Square shopping mall in Atlanta’s Buckhead neighborhood—was designed by Michael Neumann Associates. The firm also did parent company Watches of Switzerland’s new stores in SoHo and Hudson Yards in New York.
It features a ribbed and ebonized wood portal storefront, accented with stainless steel. The portal, which frames the Mayors entrance, also extends down the rest of the façade.
Inside, the store has Calacatta marble flooring, pale-gray carpeting, and white plaster walls and ceilings. There is a concierge-style hospitality area where clients can have refreshments while they shop.
The store has a separate entrance for the Rolex shop-in-shop.
Mayors’ bridal and high jewelry collections, as well as watch and jewelry brands including Omega, Mikimoto, Messika and Roberto Coin, also have dedicated display areas.
The store is part of the second stage of the jewelry chain’s relaunch after Watches of Switzerland bought it from Canadian chain Birks in October 2017 for $104.6 million.
Based in the U.K., Watches of Switzerland went public in May in an effort to cut debt and grow its U.S. presence, which includes both its acquisition of Mayors and the eponymous stores it has begun opening here.
The company said it plans to renovate all 15 Mayors stores, which are located in Florida and Georgia, within the next 24 months.
“The fundamentals do not change. As we invest in transforming the retail spaces of Mayors, our goal is to continue developing a loyal customer base and providing impeccable customer experience and one-of-a-kind hospitality,” said David Hurley, executive vice president of Watches of Switzerland Group.
“The intention is to create a welcoming and accessible store for our customers. That said, we adapt to the environment and the brand proposition for each location and market.”
The Latest
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
May’s birthstone is beloved for its rich green hue and its versatility.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.