It is located in Marin County, California.
Pandora Joins Site That Lets Customers Virtually Unwrap Gifts
The company has more than 1,000 items for sale on SmartGift as it focuses on online sales during the pandemic.
New York—In the midst of COVID-19 store closures, Pandora, like so many companies, has been leaning on its online sales.
“The online business is firing on all cylinders and this is a resilient channel that we can continue to push very hard,” CEO Alexander Lacik said in the company’s first-quarter earnings call earlier this month.
Building on that momentum, the Danish jeweler partnered with an e-commerce gift-giving platform called SmartGift in late April.
SmartGift is a digital gifting service that allows shoppers to select an item and send it to a recipient who virtually unwraps it via text, email or other digital platforms.
Shoppers can sort through gifts based on the recipient and receive recommendations for a friend versus a sister, as well as filter by price range.
After virtually opening the gift, the recipient then can decide to keep it or swap it out for a different item that’s the same price. Recipients can also choose to change the size, color or style.
Once the recipient chooses what they want, the shopper confirms the purchase and is charged.
“Being able to support and connect with our customers through digital activations is crucial during these uncertain times,” said David Walmsley, global chief digital officer at Pandora, in a press release.
The company was on the platform in time for Mother’s Day and now, graduation season, selling charms like the Wise Owl or Graduation Books.
“We are delighted to partner with Pandora Jewelry, a highly gift-centric brand, to mark such a momentous occasion in the lives of graduates,” said SmartGift CEO Monika Kochhar.
The platform is designed to help brands lower the cost of customer acquisition and increase purchase frequency, said SmartGift.
Pandora currently has more than 1,000 items available via SmartGift, including many of its top-selling charms.
The Latest
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
May’s birthstone is beloved for its rich green hue and its versatility.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.