EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
MajorsFeb 05, 2021
US Gold Jewelry Demand ‘Relatively Resilient’ in Q4
Pent-up demand and money diverted from travel and dining out helped boost demand for gold jewelry at the end of 2020.
The “Shadow of the Dome” ring by jewelry designer Valerie Jo Coulson is made in 18-karat gold with a 14-karat yellow gold band. Demand for gold jewelry was relatively resilient in the U.S. last year, especially in the fourth quarter.
London—Demand for gold jewelry proved to be relatively resilient in the United States last year, particularly toward the end of the year.
According to the World Gold Council’s recently released Gold Demand Trends report for the fourth quarter and full-year 2020, demand for gold jewelry in volume terms was down just 1 percent year-over-year in Q4.
In value terms, demand hit a quarterly record of $2.9 billion due to high gold prices.
The gold price topped $2,000 an ounce in August and finished the year with a cumulative average of $1,769.64. Early into 2021, the gold price remains high, hovering around $1,800 per ounce as of press time.
WGC described Q4 U.S. demand as “relatively robust,” noting that the fourth quarter benefited from pent-up demand from previous quarters.
In addition, money that’s usually spent on travel and dining out, which are severely limited by the ongoing pandemic, was diverted to gold jewelry, which remains on-trend for fashion pieces as well as in bridal.
RELATED CONTENT: Watch Our Webinar on Fine Jewelry Trends in 2021
For the full year, the council said its data shows gold jewelry demand in the U.S. was down 10 percent, driven by the impact COVID-19 had on consumer income and sentiment.
(WGC noted that U.S. demand figures could be subject to “greater-than-normal revisions” going forward, due to varying levels of uncertainty in the data due to COVID-19 disruptions.)
Data from The Edge Retail Academy shows that the number of units of gold jewelry sold dropped 7 percent year-over-year in 2020, though gross sales were up 2 percent and the average amount of each sale rose 10 percent.
According to the World Gold Council’s recently released Gold Demand Trends report for the fourth quarter and full-year 2020, demand for gold jewelry in volume terms was down just 1 percent year-over-year in Q4.
In value terms, demand hit a quarterly record of $2.9 billion due to high gold prices.
The gold price topped $2,000 an ounce in August and finished the year with a cumulative average of $1,769.64. Early into 2021, the gold price remains high, hovering around $1,800 per ounce as of press time.
WGC described Q4 U.S. demand as “relatively robust,” noting that the fourth quarter benefited from pent-up demand from previous quarters.
In addition, money that’s usually spent on travel and dining out, which are severely limited by the ongoing pandemic, was diverted to gold jewelry, which remains on-trend for fashion pieces as well as in bridal.
RELATED CONTENT: Watch Our Webinar on Fine Jewelry Trends in 2021
For the full year, the council said its data shows gold jewelry demand in the U.S. was down 10 percent, driven by the impact COVID-19 had on consumer income and sentiment.
(WGC noted that U.S. demand figures could be subject to “greater-than-normal revisions” going forward, due to varying levels of uncertainty in the data due to COVID-19 disruptions.)
Data from The Edge Retail Academy shows that the number of units of gold jewelry sold dropped 7 percent year-over-year in 2020, though gross sales were up 2 percent and the average amount of each sale rose 10 percent.
Globally, gold jewelry demand was down 13 percent in the fourth quarter and 34 percent on the year.
All markets posted steeper declines than the U.S.
Precipitous drops in demand in India and China, the two largest consumers of gold in the world, were the main drivers behind the decline.
The World Gold Council said demand in India fell 42 percent year-over-year in 2020, and was down
34 percent in Mainland China.
In Europe, gold jewelry demand fell 21 percent and it was down about 30 percent in the Middle East and Turkey.
Overall global gold demand, including use of the metal for technology and as an investment vehicle, dropped 28 percent in the fourth quarter, the weakest quarter since 2008, when the world was the midst of the global financial crisis.
For the full year, demand was down 14 percent to 3,759.6 tons, marking an 11-year low.
Total annual gold supply fell 4 percent year-over-year to 4,633 tons, the biggest drop since 2013.
The World Gold Council said the coronavirus-related disruption to mine production—which was seen in the diamond industry as well—is largely to blame, though it was offset somewhat by a marginal increase in recycling to 1,297.4 tons.
In Europe, gold jewelry demand fell 21 percent and it was down about 30 percent in the Middle East and Turkey.
Overall global gold demand, including use of the metal for technology and as an investment vehicle, dropped 28 percent in the fourth quarter, the weakest quarter since 2008, when the world was the midst of the global financial crisis.
For the full year, demand was down 14 percent to 3,759.6 tons, marking an 11-year low.
Total annual gold supply fell 4 percent year-over-year to 4,633 tons, the biggest drop since 2013.
The World Gold Council said the coronavirus-related disruption to mine production—which was seen in the diamond industry as well—is largely to blame, though it was offset somewhat by a marginal increase in recycling to 1,297.4 tons.
More on Majors
The Latest
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
Weekly QuizJun 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s RingThe bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
MajorsJun 09, 2026
Wilkerson's Russ Whitehouse RetiresThe industry veteran is bringing his 56-year run in the fine jewelry sector to an end.
Events & AwardsJun 09, 2026
Pride Month Panel to Highlight LGBTQ+ Jewelry VoicesThe panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, LiterallyInspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.
MajorsJun 09, 2026
Frederick Goldman Names Director of Sales for SoutheastThe company has promoted Katherine Whitacre to the role.
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine JewelryThe jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”
TrendsJun 08, 2026
Amanda’s Style File: June’s Birthstone TrioThose born in June can celebrate with pearl, alexandrite, and moonstone jewelry.
TechnologyJun 08, 2026
Overnight Mountings Launches Ring Builder PlatformThe platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.
IndependentsJun 05, 2026
Pennsylvania Jewelry Store To Close After 79 YearsJim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.
SurveysJun 05, 2026
Consumers to Cut Back on Spending Amid Rising Prices, Survey Shows When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.
CollectionsJun 05, 2026
Rebel Jewelry’s Charm Symbolizes Perseverance for Pride MonthThe “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.
SourcingJun 05, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to AuctionUp for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in AspenThe Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.
MajorsJun 04, 2026
AGS Honors Late Peter Yantzer, Holds Time Capsule CeremonyThe organization also announced its international board of directors for the 2026-2027 term.
MajorsJun 04, 2026
Neiman Marcus’ Downtown Dallas Store to Close in SeptemberSaks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.
ColumnistsJun 03, 2026
Peter Smith: When Top Talent Leaves and What It Says About YouSmith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.
