Foundrae also accused the jewelry giant of copying its mood board style of marketing.
5 Shots from a Visit to a Diamond Mine
The 17 inaugural members of the Forevermark Carat Club visited De Beers’ Victor mine in Canada last month.

Stamford, Conn.--Seventeen members of the industry recently were treated to an inside look at a Forevermark diamond’s journey from mine to polishing.
On Aug. 17, the inaugural members of the Forevermark Carat Club visited De Beers’ Victor mine in northern Ontario, Canada, to experience the journey of a Forevermark diamond first-hand.
Launched earlier this year, the Carat Club is for those who sold more than 20 carats of Forevermark diamonds that are 1 carat or larger last year. The trip to the Victor mine was part of their reward for becoming a member of the club.
During the visit, Carat Club members received training on the mine’s safety standards. After that, they also got to experience exactly how much effort goes into bringing the diamonds out into the open, touring the open-pit mine site and process plant, where more than 5.6 million carats have been recovered since Victor opened in 2008.
The tour ended with a viewing of some of Victor’s run-of-mine rough diamonds.
Approximately 35 percent of Victor employees are from local First Nation communities, which De Beers said is part of its commitment to sustainable development in the communities where it mines.
The company built ceremonial Shabatowans (traditional teepees) on-site at Victor so that Aboriginal employees can celebrate their heritage with traditional cultural ceremonies, which the members got to see.
After the group’s trip to the Victor mine, members flew to Sudbury to visit Crossworks Manufacturing’s cutting and polishing factory to see the next stops of a Forevermark diamond after mining.
Crossworks’ craftsmen cut and polished diamonds while Carat Club members learned about the process of cutting and polishing a diamond to Forevermark standards. The group also got to try their hands at the polishing wheel to understand the combination of touch, angle and rhythm needed to polish a facet on a diamond.
The 2017 Carat Club incentive program will run through the end of this year, with sales ambassadors required to sell 35 carats or more of 1-carat or larger Forevermark diamonds to qualify.
The top 20 will receive an exclusive trip to London to visit the Forevermark headquarters as well as visit the Tower of London to see the Crown Jewels and experience a behind-the-scenes tour of the Forevermark Diamond Institute in Antwerp.
The Latest

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.


Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

The store opening marks the 10th United States location for the India-based jewelry retailer.

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.

“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.

The deadline for entries in the jewelry design competition has been extended to April 3.

After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.

Wiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.

The “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.

Set for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.

Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”






















