Trends

Serena Williams Launches Limited Edition Gold Toggle Necklace

TrendsSep 30, 2020

Serena Williams Launches Limited Edition Gold Toggle Necklace

Priced at $800, the piece has only been available in sterling silver until now.

20200930_Unstoppable-header.jpg
Serena Williams Jewelry has made 100 of these 14-karat gold “Unstoppable” necklaces available, priced at $800 each.
New York—A necklace inspired by tennis star Serena Williams’ big-time wins will now be made in a limited-edition gold version.

Williams launched her jewelry capsule collection “Unstoppable” in July.

It debuted with two pieces of sterling silver jewelry: a necklace and a bracelet featuring a diamond accent and inscribed with the word “Unstoppable,” both priced at $100.

Now, Serena Williams Jewelry is making the popular toggle necklace in the collection available in 14-karat gold.

The brand has released 100 of the piece in the yellow metal, with each necklace individually numbered and including a diamond.

Each of the Unstoppable toggle necklaces are individually numbered and come with a thank you card signed by Serena Williams. 

The necklace is inspired by the piece Williams wore during four consecutive Grand Slam wins and is meant to celebrates her strength and optimism as well as inspire wearers “to share her determination to meet challenges bravely and with success,” the brand said.

Buyers will each receive a thank you card signed by Williams and a certificate of authenticity.

The 14-karat gold limited edition necklace retails for $800 on SerenaWilliamsJewelry.com.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Harwell Godfrey
IndependentsMay 01, 2024
Harwell Godfrey Opens First Store

It is located in Marin County, California.

Woman holding a dress
SurveysMay 01, 2024
Consumer Confidence Falls in April

Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.

Jacqui Larsson Looking at a Diamond
SourcingMay 01, 2024
Opsydia Names New Sales and Marketing Director

Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.

national-jeweler-top-image-v1.jpg
Brought to you by
Rio’s Reimagined Podcast: For the Love of Jewelers

Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.

Stock image crime handcuffs
CrimeMay 01, 2024
Grand Jury to Hear Case Against Jeweler Charged in Fatal Shove Following IJO Show

Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.

Weekly QuizApr 26, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these seven questions.
Take the Quiz
Tiffany Blue Book 2024: Tiffany Céleste Wings Pendant
CollectionsApr 30, 2024
12 Otherworldly Pieces From Tiffany & Co.’s 2024 Blue Book

The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.

Zales 100th Anniversary Marketing Campaign
MajorsApr 30, 2024
Zales Celebrates 100 Years With New Campaign

The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.

1-(3.18).JPG
Brought to you by
The Blueprint for Success in Scalable, Personalized Jewelry Retail

With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.

Tim Schlick
MajorsApr 30, 2024
Platinum Guild International Appoints New CEO

Tim Schlick has been promoted from his previous position as COO.

Canadian Jewellers Association logo
Events & AwardsApr 30, 2024
Canadian Jewellers Association Brings Back the Summit

It’s the second year for the event, slated to take place in October in Toronto.

Supplier Spotlight -GIA -Recorded-Webinar.png
Recorded WebinarsApr 29, 2024
Watch: Diamond Identification and Evaluation - How to Protect your Business

Supplier Spotlight Sponsored by GIA

De Beers polished in tweezers
SourcingApr 29, 2024
De Beers to Move Auction HQ from Singapore to Botswana

Sales will be paused while the relocation takes place over the next few months.

Simone I. Smith SIS x MISA Denim and Diamonds
CollectionsApr 29, 2024
Simone I. Smith Mixes Denim and Diamonds in New Collection

“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.

Venus Jewelers Logo
IndependentsApr 29, 2024
Venus Jewelers Relocating After 45 Years

The retailer is moving to a newly designed space in the same shopping center.

Established Mom tattoo pendant
SurveysApr 29, 2024
Mother’s Day Jewelry Spending to Reach $7B, Says NRF

Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.

Jacquie Aiche’s Starry Galaxy Inlay Necklace
CollectionsApr 26, 2024
Piece of the Week: Jacquie Aiche’s Starry Galaxy Necklace

The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.

Gemological Institute of America headquarters
Events & AwardsApr 26, 2024
AGS Conclave and GIA Symposium Are Converging

The two organizations will host a joint event, “Converge,” in September 2025.

De Beers Venetia diamond mine in South Africa
SourcingApr 26, 2024
Anglo American Reportedly Shopping De Beers as BHP Eyes Anglo

Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.

Lisa Bridge and Alexis Padis at AGS Conclave 2024
Events & AwardsApr 25, 2024
Alexis Padis Takes Over as AGS Board President

Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.

Jesse Cole Savannah Bananas
EditorsApr 25, 2024
5 Tips for Creating Fans from the Top (Savannah) Banana

Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.

John Mayer Audemars Piguet
WatchesApr 25, 2024
Audemars Piguet and John Mayer Partner on Limited Edition Watch

The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.

Stock image of rough diamonds mined by De Beers
SourcingApr 25, 2024
De Beers Lowers Production Guidance for 2024

The announcement came as the company reported a 23 percent drop in production in Q1.

Jared Goff Presents Jared Jewelers’ Donation to Give Merit
MajorsApr 25, 2024
Detroit Lions’ QB Jared Goff Keeps Going to Jared

The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.

Stock image of police crime scene tape
CrimeApr 24, 2024
Jewelry Crime Declines Significantly, But Dollar Losses Remain High

A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.

Kirsty Hume models Pippa Small Venus collection
CollectionsApr 24, 2024
Pippa Small Announces ‘Venus’ Collection

Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.

Pomellato Pom Pom Dot necklaces
FinancialsApr 24, 2024
Kering’s Jewelry Brands a Bright Spot in Tough Q1

The luxury titan posted declining sales, weighed down by Gucci’s poor performance.

JCK Industry Fund Logo
Events & AwardsApr 24, 2024
JCK Industry Fund Announces 2024 Grant Recipients

The selected nine organizations have outlined their plans for the funds.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy