‘We Are Jewellery’ Digital Event for Italian Designs Opens This Week
Thirty-two jewelry manufacturers will display their latest collections during the “virtual fashion show” from the Italian Exhibition Group.
“We Are Jewellery” will be held tomorrow, March 23, during which time 32 Italian jewelry manufacturers will be present their latest collections to trade buyers across the world.
The business-to-business event will serve as an interactive fashion show using IEG’s new “The Jewellery Golden Cloud” digital platform.
Buyers will be able to watch the show and, simultaneously, see the details of each piece presented on the screen as well as information about the manufacturer.
The videos were shot in Arezzo—inside the historic Palazzo Lambardi, which still has Roman mosaics uncovered by the archaeologist Camurrini in 1875—under the artistic direction of Italian fashion buyer Beppe Angiolini.
Indeed, organizers said they were inspired by the formats launched by the top international fashion brands during the recent Milan and Paris Fashion Weeks, in which the houses showcased their latest collections using artistic, high fashion videos and top directing talent to create them.
IEG’s show, meanwhile, will focus on the beauty and craftsmanship of Italian jewelry manufacturing while also emphasizing the business side.
International buyers will be able to view companies’ contact information and schedule business meetings directly on the platform until April 23, according to IEG. More information and a full list of those participating can be found online.
Interested buyers can register on the Oroarezzo site and create a profile.
We Are Jewellery begins IEG’s agenda for the year as the trade starts to return slowly to physical events and shows.
This includes the Gem & Jewellery Export Promotion Council’s IIJS Signature from April 7-12 and the Italian Exhibition Group’s Oroarezzo from June 12-15 and Vicenzaoro, T.Gold and VO Vintage shows for Sept. 10-14.
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