Tiffany Exec Joins Board of Lab-Grown Diamond Brand

Lab-GrownMar 25, 2021

Tiffany Exec Joins Board of Lab-Grown Diamond Brand

Pamela Cloud, former chief merchandising officer at Tiffany & Co., is the newest member of Aether’s advisory board.

A Horizon Double Diamond ring by lab-grown diamond company Aether ($25,898). Former Tiffany executive Pamela Cloud recently join the company’s advisory board.
New York—Former Tiffany & Co. executive Pamela Cloud has been appointed to the advisory board of lab-grown diamond company Aether.

Cloud, the former senior vice president and chief merchandising officer at Tiffany, managed the jeweler’s key product categories and global merchandising operations.

She left the company in July 2019 after 25 years.

“Pamela is an experienced strategist with a deep understanding of how to build enduring consumer brands while leveraging operational scale,” Aether said in a press release announcing the appointment.

Its lab-grown diamonds are created using carbon filtered out of polluted air, according to Aether, differentiating the company from lab-grown diamond companies who source their carbon from fossil fuels.

Aether’s lab-grown diamonds are accompanied by a grading report from the International Gemological Institute.

“Their ability to create the world’s first diamonds to have a positive environmental impact is remarkable, and combined with their branding and market positioning, I believe they will help to shape the future of how the world views and appreciates diamond jewelry,” Cloud said, adding she is also an investor in the company.

Aether CEO and co-founder Ryan Shearman described Cloud as “one of the best in the industry at embedding iconic jewelry designs and collections into the DNA of powerhouse brands.”

“I look forward to having our team benefit from Pam’s experience and guidance, and for all of us to put our collective minds and hearts together to create a better future for the diamond industry and for the planet,” Shearman said.

The luxury jeweler’s executive team and advisory board features members from David Yurman, Cartier, Harry Winston, Chanel, Stephen Webster, Pandora, Theo Fennell, and Mikimoto.

For more information about Aether, visit the company’s website.

Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

IndependentsMay 17, 2021
Take a Peek Inside the New Zadok Jewelers Store

The Houston jeweler recently opened a 28,000-square-foot, two-level store.

IndependentsMay 17, 2021
Bill Boyajian Has a New Book Coming Out

“Family Business Succession Planning” covers the dynamics of working in a multigenerational business and prepping for the next generation.

MajorsMay 17, 2021
Pandora’s Head of North America Steps Down

Sid Keswani has left the jewelry company to become president of lifestyle company Centric Brands.

Brought to you by
How to Engage and Sell to Millennials

Millennials were once feared in the diamond industry, but now this younger generation has become today’s largest diamond buying demographic.

TechnologyMay 17, 2021
JCK Launches Online B2B Jewelry Marketplace

“Jewelers Source by JCK” will help qualified buyers find new clients and conduct virtual meetings all year round.

Weekly QuizMay 14, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of May 10-14, 2021.
Take the Quiz
MajorsMay 17, 2021
Borsheims Promotes 3 on Sales Management Team

It shows the Nebraska jeweler’s new cross-department emphasis.

Policies & IssuesMay 14, 2021
Petra Reaches $6M Settlement Amid Claims of Human Rights Abuses

A report by a nonprofit documented an alleged seven deaths and 41 assaults on artisanal miners at the Williamson mine in Tanzania.

Brought to you by
A New Golden Age

Gold has had its share of ups and downs over the last 5 decades. Here’s why the metal is having another big comeback.

AuctionsMay 14, 2021
Phillips’ New Selling Exhibition Celebrates Female Designers

It features pieces from the likes of Solange Azagury-Partridge, Suzanne Belperron, Marina B, and Silvia Furmanovich.