After 72 Years, This Philly-Area Institution Is Closing
Robbins Delaware Diamonds was known for its catchy jingles and for “the guy with the diamond in his beard.”

The Philly-area institution co-owned by brothers Gordon and Jason Robbins is in the process of holding a going-out-of-business sale at its one remaining location in Newark, Delaware.
The ads featured the two brothers altering the lyrics of ‘50s and ‘60s hits like “Who Put the Bomp” to make them work for a jewelry store, e.g., “Who put the rock in the rock/the rock/the rock you got.”

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