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Diamonds Do Good Is Crowdsourcing a Special Design
The organization is asking designers to interpret growth, unity, and equality through jewelry.
The nonprofit organization, founded in 2006 to create meaningful change in diamond mining communities, has launched “Project Bracelet,” which calls for designers to create a bracelet that will define the organization and its values: growth, unity, and equality.
Submissions are due June 28, and three finalists will be announced on July 18.
From there, finalists will present their creations, explaining how they embody Diamonds Do Good values, to a panel of judges.
The judges are:
—Kecia Caffie, svp, general manager, Piercing Pagoda;
—Dr. Benjamin F. Chavis, Jr., president, National Newspaper Publishers Association;
—Kim Crawford, vp divisional manager, Jewelry & Watches Macy’s;
—Ayzia James, branding, digital marketing manager, Hamilton Jewelers;
—Eddie Levian, CEO, Le Vian;
—Daniele Miele, founder, Gem Gossip;
—Lola Oladunjoye, designer, Lola Fenhirst; and
—Stellene Vollandes, editor-in-chief, Town & Country.
“We believe the need for unity and equality has never been more important, and we have each grown in our own distinct way through the challenges of this past year,” said Diamonds Do Good President Rebecca Foerster.
Organization Co-Founder and renowned civil rights advocate Dr. Benjamin F. Chavis Jr. said, “Diamonds Do Good was inspired by the honourable Nelson Mandela, whose legacy shines as a beacon of hope and healing. We want this next generation bracelet to be a symbol of all our hopes and dreams.”
Diamonds Do Good is encouraging Black, indigenous, and multicultural designers to participate in Project Bracelet.
The winning design will sell on the organization’s website, with proceeds benefitting the Flaviana Matata Foundation. It also could be featured for sale at Jared The Galleria of Jewelry and other retailers.
More information is available at DiamondsDoGood.com.
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