Trends

Meet Tiffany’s Newest Ambassadors

TrendsJun 16, 2021

Meet Tiffany’s Newest Ambassadors

They star in the newly released campaign for the “T1” collection.

From left to right: Tracee Ellis Ross, Anya Taylor-Joy and Eileen Gu are Tiffany & Co.’s new brand ambassadors. (Image courtesy of Tiffany & Co.)
New York—On Tuesday, Tiffany & Co. unveiled a new campaign across its channels for the “T1” collection.

Called the “Give Me the T” campaign, it stars three newly appointed brand ambassadors: the actress most well-known for starring in the sitcom “Blackish” Tracee Ellis Ross; actress Anya Taylor-Joy of “The Queen’s Gambit” fame via Netflix; and freestyle skier and model Eileen Gu, a Chinese-American teenager who competes for China. 

“Give Me the T” showcases the “T1” collection’s bold, graphic form. In the past year, the range has expanded to include new bracelets, earrings, and pendants, as well as 18-karat white gold versions. 

Shot in New York City by famed fashion photographer Mario Sorrenti, the ambassadors mix more wearable styles with ultra-special ones, like the T1 choker featuring close to 250 round brilliant and baguette-shaped diamonds totaling more than 13 carats. 

Ellis Ross said in a statement from the jeweler: “Growing up, I would often wander through the flagship store on Fifth Avenue, imagining myself as a grown woman wearing the bold elegance of Tiffany's signature diamonds. 

“All these years later, to be the face of this iconic brand and to represent the T1 collection is a dream come true. Shooting the campaign was a welcome moment of inspiration and glamour after the challenging year that we’ve all experienced.”

Taylor-Joy said of her jewelry preferences, “I love jewelry that has symbolism in it. I love it to mean something to me. It doesn't necessarily have to mean anything to anybody else, but I like to look down at my fingers and have a story.”

 Related stories will be right here … 

Taylor-Joy and Gu will next appear in the Tiffany “Knot Your Typical City” campaign, also photographed in New York City by Sorrenti. It also stars male model Alton Mason. 

It will feature a new collection forthcoming this fall in the United States and globally in 2022.


Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Supplier BulletinJun 24, 2022
AGTA GemFair™ Denver is the Place to Be in September!

Sponsored by AGTA

Recorded WebinarsJun 24, 2022
Vegas Jewelry Recap: The Editors Weigh In

Watch the webinar in which National Jeweler’s editors talk about jewelry market week trends and their predictions for the rest of 2022.

MajorsJun 24, 2022
Banter by Piercing Pagoda Celebrates Pride with ‘SayGay’ Necklace

All proceeds up to $25,000 will benefit the It Gets Better Project, a nonprofit that supports LGBTQ+ youth.

Brought to you by
Discover The Extraordinary Italian Jewelry In Las Vegas!

Experience all the Italian Jewelry market has to offer in Las Vegas.

CollectionsJun 24, 2022
Piece of the Week: Marie Lichtenberg’s Hidden Message Locket

It’s a reminder that life is best lived with discretion.

Weekly QuizJun 23, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
TechnologyJun 24, 2022
Cloud-Based POS Software Jewel360 Launches for Jewelry Retailers

The end-to-end software allows for real-time control over all sales, inventory, repairs, customer communications, and marketing.

EditorsJun 23, 2022
Antique Show Observations From a First-Time Attendee

Associate Editor Lenore Fedow shares her impressions of the Las Vegas Antique Jewelry & Watch Show and a few of her favorite finds.

Brought to you by
3 Reasons to Offer Estate Buying at Your Store

Provide your customers with a seamless selling solution by partnering with Windsor Jewelers, Inc.

GradingJun 23, 2022
AIGS Launches Grading Report for ‘Santa Maria’ Aquamarine

The Asian Institute of Gemological Sciences aims to set a color standard for the trade name.

SourcingJun 23, 2022
Rough Diamond Sales Rise Again for De Beers

Sales were up 36 percent year-over-year in June and are pacing 24 percent ahead of last year at this point.

AuctionsJun 23, 2022
Auction House Freeman’s Appoints First Rep in Florida

Kate Della Monica, a senior specialist in the Jewelry and Watches department, will relocate to the Sunshine State.

Lab-GrownJun 22, 2022
LVMH Luxury Ventures Sinks Money Into Lab-Grown Diamond Start-Up

LVMH’s investment arm has taken a stake in Lusix, a lab-grown diamond company based in Israel.

AuctionsJun 22, 2022
Here’s How Two 100-Plus-Carat Diamonds Did at Auction

Sotheby’s New York put a colorless diamond and a fancy deep orange-brown diamond up for sale last week, with mixed results.

CrimeJun 22, 2022
Leviev Diamonds Launches Bracelet to Help ‘Tinder Swindler’ Victims

Profits will help them recoup financial losses.

MajorsJun 22, 2022
Swarovski Names First Non-Family CEO

Retail veteran Alexis Nasard will step in as CEO on July 4.

SourcingJun 22, 2022
Edward Asscher to Remain WDC President for Another Year

The organization also extended the terms of Vice President Feriel Zerouki and Treasurer Ronnie VanderLinden.

ColumnistsJun 21, 2022
State of the Majors 2022: Reflections on Resilience

After suffering a professional setback, columnist Peter Smith reflects on our ability to bounce back even when the hits keep on coming.

IndependentsJun 21, 2022
Jeweler Tommy Glatz, Known for Being Creative and Kind, Dies at 68

Glatz owned and operated Glatz Jewelers in Aliquippa, Pennsylvania for more than 40 years.

Events & AwardsJun 21, 2022
24 Karat Club of Southern California Will Honor These Industry Leaders

The organization will present three awards at its annual dinner, dance, and gala in October.

MajorsJun 21, 2022
David Yurman Hires Chief of People, Strategy

Former McKinsey partner Emily Yueh marks new president Evan Yurman’s first hire.

AuctionsJun 17, 2022
5-Carat Paraiba Tourmaline Ring to Hit the Auction Block

It’s predicted to sell for up to $484,000 during the Bonhams Hong Kong Jewels and Jadeite auction on June 22.

Events & AwardsJun 17, 2022
WJA Foundation to Offer Tech Scholarships for Women of Color

The recipient will receive up to $17,500 toward a tech-focused certification or program of their choice.

CollectionsJun 17, 2022
Piece of the Week: Gemella’s ‘Stella’ Necklace

It’s as versatile as it is glamorous.

Supplier BulletinJun 16, 2022
HiBid Is A Jewelry Lover’s Best Friend

Sponsored by HiBid

TechnologyJun 16, 2022
Cartier, Amazon Suing ‘Influencer,’ Sellers Over Counterfeit ‘Love’ Jewelry

The alleged scheme involving fake “Love” bracelets, necklaces and rings was designed to circumvent Amazon’s counterfeit detection tools.

MajorsJun 16, 2022
Helzberg CEO Beryl Raff to Retire

Chief Financial Officer Brad Hampton will take over as the retailer’s new CEO.

CollectionsJun 16, 2022
Kirk Kara Unveils ‘Rayana’ Collection, New Bridal Styles at Luxury Show

Its new collection with subtle swirl designs draws inspiration from the family’s Armenian roots.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy