WatchesJun 14, 2021
Meet TAG Heuer’s Latest Athlete AmbassadorTrendsJun 16, 2021
Meet Tiffany’s Newest Ambassadors
They star in the newly released campaign for the “T1” collection.
From left to right: Tracee Ellis Ross, Anya Taylor-Joy and Eileen Gu are Tiffany & Co.’s new brand ambassadors. (Image courtesy of Tiffany & Co.)
New York—On Tuesday, Tiffany & Co. unveiled a new campaign across its channels for the “T1” collection.
Called the “Give Me the T” campaign, it stars three newly appointed brand ambassadors: the actress most well-known for starring in the sitcom “Blackish” Tracee Ellis Ross; actress Anya Taylor-Joy of “The Queen’s Gambit” fame via Netflix; and freestyle skier and model Eileen Gu, a Chinese-American teenager who competes for China.
“Give Me the T” showcases the “T1” collection’s bold, graphic form. In the past year, the range has expanded to include new bracelets, earrings, and pendants, as well as 18-karat white gold versions.
Shot in New York City by famed fashion photographer Mario Sorrenti, the ambassadors mix more wearable styles with ultra-special ones, like the T1 choker featuring close to 250 round brilliant and baguette-shaped diamonds totaling more than 13 carats.
Called the “Give Me the T” campaign, it stars three newly appointed brand ambassadors: the actress most well-known for starring in the sitcom “Blackish” Tracee Ellis Ross; actress Anya Taylor-Joy of “The Queen’s Gambit” fame via Netflix; and freestyle skier and model Eileen Gu, a Chinese-American teenager who competes for China.
“Give Me the T” showcases the “T1” collection’s bold, graphic form. In the past year, the range has expanded to include new bracelets, earrings, and pendants, as well as 18-karat white gold versions.
Shot in New York City by famed fashion photographer Mario Sorrenti, the ambassadors mix more wearable styles with ultra-special ones, like the T1 choker featuring close to 250 round brilliant and baguette-shaped diamonds totaling more than 13 carats.
Ellis Ross said in a statement from the jeweler: “Growing up, I would often wander through the flagship store on Fifth Avenue, imagining myself as a grown woman wearing the bold elegance of Tiffany's signature diamonds.
“All these years later, to be the face of this iconic brand and to represent the T1 collection is a dream come true. Shooting the campaign was a welcome moment of inspiration and glamour after the challenging year that we’ve all experienced.”
Taylor-Joy said of her jewelry preferences, “I love jewelry that has symbolism in it. I love it to mean something to me. It doesn't necessarily have to mean anything to anybody else, but I like to look down at my fingers and have a story.”
Related stories will be right here …
“All these years later, to be the face of this iconic brand and to represent the T1 collection is a dream come true. Shooting the campaign was a welcome moment of inspiration and glamour after the challenging year that we’ve all experienced.”
Taylor-Joy said of her jewelry preferences, “I love jewelry that has symbolism in it. I love it to mean something to me. It doesn't necessarily have to mean anything to anybody else, but I like to look down at my fingers and have a story.”
Taylor-Joy and Gu will next appear in the Tiffany “Knot Your Typical City” campaign, also photographed in New York City by Sorrenti. It also stars male model Alton Mason.
It will feature a new collection forthcoming this fall in the United States and globally in 2022.
More on Trends
The Latest
Recorded WebinarsNov 24, 2025
Watch: Top Tips for Social Media EtiquetteSocial media experts spoke about protecting brand reputation through behaving mindfully online.
WatchesNov 24, 2025
Breitling Reveals Plans for Gallet, Universal GenèveIn 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.
CollectionsNov 24, 2025
Muse Debuts a Wicked 'Have a Heart x Cynthia Erivo' SequelThe second drop, which includes more Elphaba-inspired pieces from additional designers, will continue to benefit nonprofit Dreams of Hope.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
IndependentsNov 24, 2025
J.R. Dunn Jewelers Names New PresidentSecond-generation jeweler Sean Dunn has taken on the role.
Weekly QuizNov 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsNov 21, 2025
Natural Diamond Council Names New CEOAmber Pepper’s main focus will be on digital innovation and engaging younger consumers.
SourcingNov 21, 2025
De Beers’ Branded, Traceable Diamonds Roll Out to 19 Retailers Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
CollectionsNov 21, 2025
Piece of the Week: Melissa Kaye’s ‘Rocky Infinity’ NecklaceThe lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.
AuctionsNov 20, 2025
Vanderbilt Jewels Shine at Phillips Sale, Pink Diamond WithdrawnA 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.
CollectionsNov 20, 2025
Rebecca Rau Jewels Debuts With ‘Then & Now’ CollectionRau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.
Policies & IssuesNov 20, 2025
RJC Names New Executive DirectorFormer De Beers sustainability leader Purvi Shah will take over the role in February 2026.
WatchesNov 20, 2025
LVMH Takes Minority Stake in Citizen Group-Owned Movement Maker La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.
GradingNov 20, 2025
Julia Griffith Joins SSEF as Head of EducationShe previously taught at Gem-A and is the founder of The Gem Academy.
CollectionsNov 19, 2025
Larkspur & Hawk Celebrates 25 Years With Helena Bonham Carter CampaignThe British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.
TechnologyNov 19, 2025
Google Has a New Form for Reporting ‘Review Bombing’ Attacks Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.
IndependentsNov 19, 2025
Houston Jeweler Keith Shaftel Retires, Next Generation Steps In Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.
Events & AwardsNov 18, 2025
NYC Jewelry Week 2025: 12 Must-See EventsWith more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.
MajorsNov 18, 2025
Lugano Diamonds Files for Bankruptcy, Looking for BuyerThe Chapter 11 filing follows the resignation of CEO Moti Ferder, who stepped down after an investigation into the company’s finances.
Events & AwardsNov 18, 2025
A Giant, Bejeweled Moldy Berry Is on Display in LAThe artwork is part of an exhibition featuring works by Kathleen Ryan, an artist known for her gemstone-studded rotting fruit sculptures.
SourcingNov 18, 2025
Another Diamond Company CEO Steps DownMark Wall, president and CEO of Canadian mining company Mountain Province Diamonds, will vacate his position next month.
CrimeNov 17, 2025
Police Searching for 2 Suspects in Murder of Father, Son Jewelers Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.
GradingNov 17, 2025
IGI Announces New President of North AmericaTiffany & Co. veteran Jeffrey Bennett has stepped into the role.
MajorsNov 17, 2025
Look Inside Robbins Brothers Fine Jewelers’ New Pasadena FlagshipThe showroom is located in a historic 1920s building in the Playhouse District.
Policies & IssuesNov 14, 2025
U.S., Switzerland Reach Deal That Drops Tariff to 15%The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.
AuctionsNov 14, 2025
Napoleon’s Diamond Brooch Blows Away Auction Estimates A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.
FinancialsNov 14, 2025
Richemont’s Q2 Jewelry Sales Up 12%Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.
