These Jewelry Companies Are Among the World’s Most Valuable Brands
That’s according to Interbrand, which just released its 2021 list of 100 Best Global Brands.
An annual project undertaken by Interbrand, the table shows the top 100 brands in the world according to their brand value as determined by the firm.
There are three key pieces of analysis that form the basis of its valuation methodology, the brand consultancy firm said: the financial performance of the branded products or services; the role the brand plays in purchase decisions; and the brand’s competitive strength and ability to create loyalty and, as a result, sustainable demand and profit for the future.
The research covers the period from July 1, 2020 to June 30, 2021, with analysis performed between June and September 2021.
Coming in at No. 73 is Cartier, with 9 percent growth for a brand value of $8.16 billion. The luxury goods company has expanded beyond high-end jewelry and watches to include leather goods, fragrances, and accessories in its offerings.
Tiffany & Co. is also on the list, coming in at No. 92. Interbrand reported that the company saw growth of 10 percent in the year-long period it analyzed brands and has a brand value of $5.48 billion.
“Tiffany & Co. has become synonymous with elegance, innovative design, fine craftsmanship, and creative excellence,” Interbrand said.
Also of note are other luxury goods brands that also sell fine jewelry: Louis Vuitton (No. 13), Chanel (No. 22), Hermes (No. 23), Gucci (No. 33), Dior (No. 77), and Prada (No. 94).
Overall, the dominant category in the 2021 100 Best Global Brands list is tech. The top three brands on the list are Apple (No. 1), Amazon (No. 2), and Microsoft (No. 3).
Those three brands alone account for one-third of the total table value this year, Interbrand noted.
Meanwhile the fastest-growing brand of 2021, with an “unprecedented” 184 percent increase in brand value, was Tesla. It also saw the largest rise in ranking, moving up 26 places in the table to No. 14.
There was only one new entrant to the rankings this year—Sephora, at No. 100.
Its addition makes LVMH the biggest group entity on the table, Interbrand said, noting it is the first company to have five brands included: Sephora, Louis Vuitton, Dior, Tiffany & Co., and Hennessy (No. 95).
Overall, the top 100 brands are now valued at $2.67 trillion, up 15 percent from 2020, marking the highest growth rate in the 22 years Interbrand has put together its Best Global Brands table.
“Direction, agility, and participation are three key themes we’ve seen driving brand growth over the past year. Perhaps unsurprisingly, given the constantly evolving business landscape, employee buy-in, adapting to change, and a strong customer base have helped certain brands to thrive,” Interbrand CEO Charles Trevail said.
More information about how these leading brands stay at the top can be found in Interbrand’s 22nd annual report, “The Decade of Possibility.”
Sponsored by AGTA
It’s a reminder that life is best lived with discretion.
Experience all the Italian Jewelry market has to offer in Las Vegas.
The end-to-end software allows for real-time control over all sales, inventory, repairs, customer communications, and marketing.
Associate Editor Lenore Fedow shares her impressions of the Las Vegas Antique Jewelry & Watch Show and a few of her favorite finds.
The Asian Institute of Gemological Sciences aims to set a color standard for the trade name.
Provide your customers with a seamless selling solution by partnering with Windsor Jewelers, Inc.
Kate Della Monica, a senior specialist in the Jewelry and Watches department, will relocate to the Sunshine State.
LVMH’s investment arm has taken a stake in Lusix, a lab-grown diamond company based in Israel.
Sotheby’s New York put a colorless diamond and a fancy deep orange-brown diamond up for sale last week, with mixed results.
Profits will help them recoup financial losses.
The organization also extended the terms of Vice President Feriel Zerouki and Treasurer Ronnie VanderLinden.
After suffering a professional setback, columnist Peter Smith reflects on our ability to bounce back even when the hits keep on coming.
Glatz owned and operated Glatz Jewelers in Aliquippa, Pennsylvania for more than 40 years.
The organization will present three awards at its annual dinner, dance, and gala in October.
The New York jeweler also made the pop star’s wedding bands.
It’s predicted to sell for up to $484,000 during the Bonhams Hong Kong Jewels and Jadeite auction on June 22.
The recipient will receive up to $17,500 toward a tech-focused certification or program of their choice.
The alleged scheme involving fake “Love” bracelets, necklaces and rings was designed to circumvent Amazon’s counterfeit detection tools.
Its new collection with subtle swirl designs draws inspiration from the family’s Armenian roots.