Lab-Grown

WD Lab Grown Diamonds Names First Authorized Distributor

Lab-GrownMay 11, 2022

WD Lab Grown Diamonds Names First Authorized Distributor

That distributor is Chicago-based M. Geller, which will supply loose WD-grown diamonds to its retail customers.

WD Lab Grown Diamond has named M. Geller as its first authorized wholesale distribution partner. WD grows diamonds using the CVD process in a factory located in the Washington, D.C. area. (Photo courtesy of WD Lab Grown Diamonds)
Washington, D.C.—WD Lab Grown Diamonds has named Chicago-based diamond wholesaler M. Geller Ltd. as its first authorized distribution partner, the company announced Tuesday.

WD is based in the United States and grows its diamonds using the chemical vapor deposition (CVD) process at its factory in the Washington, D.C. area.

Per the agreement, WD will provide M. Geller’s customers with a “consistent, unmatched” supply of loose WD-branded and generic diamonds.

The agreement does not include Latitude, the lab-grown diamond brand launched in June 2021 that WD is marketing as the “first sustainability rated, 100 percent climate neutral diamond.”

WD Lab Grown Diamonds CEO Sue Rechner said the company inked the agreement with M. Geller in response to increasing consumer demand, demand some feel may continue to grow in light of the sanctions on Alrosa, the world’s largest producer of natural diamonds by volume.

“As origin traceability and provenance assurance become the increasing focus of the consumer, expanding access to our third-party sustainability certified, ‘As Grown’ in the U.S.A. diamonds through M. Geller’s expansive customer network is critical,” she said. 

Founded in 1984, M. Geller has been in the lab-grown diamond market for nine years. 

CEO and founder Marc Geller said the partnership with WD Lab Grown Diamonds will “provide our customers with an unmatched path to grow their lab-grown diamond business.” 

It will also give M. Geller’s retailers 24/7 access to the new WD Resource Center, an online learning and marketing portal exclusive to WD customers.

 Related stories will be right here … 

WD was the first company certified under SCS Global Services’ new sustainability standard for natural, lab-grown and recycled diamonds, launched in August 2021. 

As part of the distributor partnership, M. Geller has become third-party accredited by SCS Global Services under the SCS-007 Sustainability Diamond Standard, WD said.

This allowed the diamond wholesaler to officially add WD’s lab-grown diamonds to their offerings and maintain a closed and verified chain of custody.

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