TechnologyMay 13, 2021
Tacori Bridal Collection Heads to Brilliant EarthMajorsMay 26, 2021
Brilliant Earth Is Opening a Seattle Showroom
Set to open this summer, the location marks the brand’s 10th showroom.
Brilliant Earth’s new Seattle showroom was designed with “browsability and shareability” in mind, said the company
San Francisco—Brilliant Earth is opening a new showroom in Seattle this summer, marking the brand’s 10th physical location.
The 1,400-square-foot space is in an outdoor shopping center in the city’s University Village neighborhood.
Shoppers can make an appointment to visit the showroom and try on different pieces of jewelry, but will receive their purchase at a later date, as most styles are made to order.
Brilliant Earth’s showrooms have samples of most styles in white gold, in sizes 6 or 9, and set with a round center gemstone. Visual representations of different styles are available.
Customers are encouraged to make an appointment before visiting the showroom. Virtual appointments are also available.
The showroom design mirrors the aesthetic of the brand’s Atlanta showroom, a look it calls “joyful luxury.”
The space features a glass storefront, large windows, white marble display cases, champagne metal trim, porcelain tile, and light wood finishes.
While the showroom has a neutral palette, chairs in the brand’s signature green add pops of color.
“The Seattle showroom places a large emphasis on bringing the brand to life,” said Beth Gerstein, Brilliant Earth’s co-founder and CEO, in a press release about the opening.
“We’re excited to connect with the Seattle community, providing customers the opportunity to enjoy the Brilliant Earth experience in an elegant and relaxed atmosphere.”
Related stories will be right here …
The 1,400-square-foot space is in an outdoor shopping center in the city’s University Village neighborhood.
Shoppers can make an appointment to visit the showroom and try on different pieces of jewelry, but will receive their purchase at a later date, as most styles are made to order.
Brilliant Earth’s showrooms have samples of most styles in white gold, in sizes 6 or 9, and set with a round center gemstone. Visual representations of different styles are available.
Customers are encouraged to make an appointment before visiting the showroom. Virtual appointments are also available.
The showroom design mirrors the aesthetic of the brand’s Atlanta showroom, a look it calls “joyful luxury.”
The space features a glass storefront, large windows, white marble display cases, champagne metal trim, porcelain tile, and light wood finishes.
While the showroom has a neutral palette, chairs in the brand’s signature green add pops of color.
“The Seattle showroom places a large emphasis on bringing the brand to life,” said Beth Gerstein, Brilliant Earth’s co-founder and CEO, in a press release about the opening.
“We’re excited to connect with the Seattle community, providing customers the opportunity to enjoy the Brilliant Earth experience in an elegant and relaxed atmosphere.”
The focus of the space is “browsability and shareability,” said the company.
Customers with an appointment can check in with the concierge and wait in the welcome lounge, designed for comfortable browsing.
They also can wait at the expanded reception kiosk during service appointments. It also serves as a dedicated space for ring unboxings.
Jewelry specialists are available for one-on-one appointments in a private showroom.
Brilliant Earth’s other physical locations are in: Atlanta, Boston, Chicago, Denver, Los Angeles, Philadelphia, San Diego, San Francisco, and Washington D.C.
The company is expected to open two more showrooms, in Austin, Texas and Portland, Oregon, as per its website.
Customers with an appointment can check in with the concierge and wait in the welcome lounge, designed for comfortable browsing.
They also can wait at the expanded reception kiosk during service appointments. It also serves as a dedicated space for ring unboxings.
Jewelry specialists are available for one-on-one appointments in a private showroom.
Brilliant Earth’s other physical locations are in: Atlanta, Boston, Chicago, Denver, Los Angeles, Philadelphia, San Diego, San Francisco, and Washington D.C.
The company is expected to open two more showrooms, in Austin, Texas and Portland, Oregon, as per its website.
More on Majors
The Latest
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ EarringsThe new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … WhiteA choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg PendantThe man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.
Weekly QuizDec 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural DiamondsSponsored by De Beers Group
WatchesDec 04, 2025
Casio Shrinks its G-Shock WatchThe classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker LineupThe association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement RingFellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.
Policies & IssuesDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving WeekendBlack Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30MThe historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price PointsThe retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.
CollectionsDec 02, 2025
Briony Raymond Introduces First FragranceThe eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.
SourcingDec 02, 2025
Petra Diamonds Elevates Interim CEOs to Permanent StatusVivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.
IndependentsDec 02, 2025
RJO Welcomes Its 1,200th Retail MemberWitt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.
SourcingDec 02, 2025
Brendan Laurs Honored With 2025 Bonanno AwardLaurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.
CrimeDec 01, 2025
Fourth Man Charged in Louvre Jewelry HeistThe man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.
AuctionsDec 01, 2025
Christie’s Presents ‘Splendor & Style’ CollectionThe single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.
IndependentsDec 01, 2025
Lustig Jewelers’ New Owner Is a Fellow Chicago JewelerMichael Helfer has taken the reins, bringing together two historic Chicago jewelry names.
MajorsDec 01, 2025
PGI Debuts Platinum-Filled Holiday Gift GuideThe guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury WatchesDuring its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.
TrendsNov 26, 2025
Piece of the Week: Rosior’s Pumpkin RingRosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.
IndependentsNov 26, 2025
Greenwich St. Jewelers Launches Colorful Holiday CampaignThe “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.
MajorsNov 26, 2025
Serafino Consoli Names New VP of Sales, Brand Development for the AmericasLuxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.
