Watch: How to Drive Customer Engagement

May 28, 2021

Watch: How to Drive Customer Engagement

Kendra Scott CMO Mindy Perry shares her insights on building brand loyalty and cultivating a repeat customer base.

Building brand loyalty and amassing a repeat customer base are crucial for retailers. 

In the latest episode of “My Next Question,” Associate Editor Lenore Fedow sat down with Kendra Scott CMO Mindy Perry to learn more about the company’s tips and tricks for driving customer engagement.

Perry delved into measuring the success of a marketing campaign, the importance of social media engagement, customer personalization, why in-store events will likely make a comeback, and more.

Watch the full session above.

Join us again for “My Next Question” this coming Thursday, June 3 at 12 p.m. EDT.

Editor-in-Chief Michelle Graff will sit down with industry veteran Pat Henneberry to discuss life during the pandemic, market trends, her latest business venture, and her new book.

For more information or to register, visit

 Related stories will be right here … 

The Latest

MajorsAug 04, 2021
Industry Icon and Longtime Buyer Margie Bucki Dies

The former Sterling and Zales employee was known for being firm but fair, a great teacher to her employees, and full of love.

MajorsAug 04, 2021
Piercing Pagoda Has a New Name

Plus, Signet took the final step in the process of fully outsourcing its credit offerings.

TrendsAug 04, 2021
Amanda’s Style File: August’s First Birthstone

Before spinel joined the August birthstone lineup, peridot reigned supreme.

Brought to you by
How to Build a Successful Multi-Generational Jewelry Business

RDI Diamonds CEO Michael Indelicato shares his advice for taking a family business to the next level.

IndependentsAug 04, 2021
JA Welcomes New Board Chair, Elects 5 New Directors

Bob Moeller of R.F. Moeller Jeweler takes over as chair of the trade association’s board.

Weekly QuizJul 29, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of July 26-30, 2021.
Take the Quiz
EditorsAug 03, 2021
Did Ben Affleck Just Commit a Cardinal Jewelry Sin?

Senior Editor Ashley Davis points out that J. Lo isn’t the first object of Affleck’s affections to wear Foundrae.

ColumnistsAug 03, 2021
Squirrel Spotting: 5 More Pointers From ‘The Sales Minute’

Peter Smith shares additional tips from his new book, which include thoughts on avoiding negative people and using hand gestures.

Brought to you by
3 Reasons Why You Should Start Appraising This Summer

Create appraisals with the Jewelry Appraisal Solution on the Zing by Jewelers Mutual Group® platform and leverage the expertise of Gemworld.

Policies & IssuesAug 03, 2021
5 Things Retailers Should Know About COVID-19 Safety

As the Delta variant spreads rapidly, some retailers are reinstating mask mandates and requiring employees to get vaccinated.