Watch: How to Drive Customer Engagement
Kendra Scott CMO Mindy Perry shares her insights on building brand loyalty and cultivating a repeat customer base.
In the latest episode of “My Next Question,” Associate Editor Lenore Fedow sat down with Kendra Scott CMO Mindy Perry to learn more about the company’s tips and tricks for driving customer engagement.
Perry delved into measuring the success of a marketing campaign, the importance of social media engagement, customer personalization, why in-store events will likely make a comeback, and more.
Watch the full session above.
Editor-in-Chief Michelle Graff will sit down with industry veteran Pat Henneberry to discuss life during the pandemic, market trends, her latest business venture, and her new book.
For more information or to register, visit NationalJeweler.com/webinars.
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Provide your customers with a seamless selling solution by partnering with Windsor Jewelers, Inc.

Sales were up 36 percent year-over-year in June and are pacing 24 percent ahead of last year at this point.

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LVMH’s investment arm has taken a stake in Lusix, a lab-grown diamond company based in Israel.

Sotheby’s New York put a colorless diamond and a fancy deep orange-brown diamond up for sale last week, with mixed results.

Profits will help them recoup financial losses.

Retail veteran Alexis Nasard will step in as CEO on July 4.

The organization also extended the terms of Vice President Feriel Zerouki and Treasurer Ronnie VanderLinden.

After suffering a professional setback, columnist Peter Smith reflects on our ability to bounce back even when the hits keep on coming.

Glatz owned and operated Glatz Jewelers in Aliquippa, Pennsylvania for more than 40 years.

The organization will present three awards at its annual dinner, dance, and gala in October.

Former McKinsey partner Emily Yueh marks new president Evan Yurman’s first hire.

The New York jeweler also made the pop star’s wedding bands.

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The recipient will receive up to $17,500 toward a tech-focused certification or program of their choice.

It’s as versatile as it is glamorous.

The alleged scheme involving fake “Love” bracelets, necklaces and rings was designed to circumvent Amazon’s counterfeit detection tools.

Chief Financial Officer Brad Hampton will take over as the retailer’s new CEO.

Its new collection with subtle swirl designs draws inspiration from the family’s Armenian roots.