Sourcing

The Fura Marketing Council Will Debut in Las Vegas

SourcingJul 30, 2021

The Fura Marketing Council Will Debut in Las Vegas

The team behind the program, designed to help increase the share of the colored stone market, will be at AGTA GemFair and JCK Las Vegas.

The Fura Marketing Council, a partnership between Fura Gems and MVI Marketing, will make its industry debut at the upcoming Las Vegas market week.
Austin, Texas—The Fura Marketing Council, a program sponsored by the mining company of the same name to grow the colored gemstone market, will officially make its debut in Las Vegas. 
 
A partnership between Fura Gems and MVI Marketing, the council will offer B2B and B2C co-op advertising funds and materials, sales training, gem education, product promotion initiatives, and other messaging to members to boost gem awareness and purchases.  
 
Details of the council were first released in May. Now, at the upcoming AGTA GemFair Las Vegas (at booth No. 428) and JCK Las Vegas (at Booth No. 15039) the trade will, for the first time, be able to meet with the team in person, learn more about the program, and see a selection of rough and polished colored stones from Fura Gems, which mines Mozambique rubies, Colombian emeralds, and Australian sapphires. 

 Related stories will be right here … 

Additionally, the council will host a panel discussion at AGTA GemFair on Wednesday, Aug. 25 at 10 a.m. in the Brahms room at the Encore with Dibya J. Baral, managing director of Fura Australia, Tom Moses of GIA, and Fura Marketing Council President Liz Chatelain.
 
They will explore GIA’s findings after analyzing some Australian sapphires, discuss how more sapphire colors will change the market, and delve into the marketing support programs that Fura Marketing Council will provide. 
 
All are invited to attend. 
 
“We look forward to meeting with companies at AGTA and JCK that want to be a part of transforming the color market,” said Liz Chatelain, president of the Fura Marketing Council and owner of MVI Marketing. 
 
“The features we built into the council are based on trade and consumer research we conducted. We found that 93 percent of jewelry consumers love/like colored gemstone jewelry and 60 percent want to see more in jewelry stores. The Council was formed to help make that happen.”
 
For more information in the meantime or to become a member, visit FMCGems.com.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

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